Note: The job is a remote job and is open to candidates in USA. Dice is a recruiting company seeking a Marketing Manager to provide strategic marketing consultation and guidance. The role involves managing day-to-day marketing operations, developing and implementing marketing strategies, and collaborating with various stakeholders to achieve business objectives.
Responsibilities
- Provide strategic marketing consultation and guidance to various internal clients
- Responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics, and plans to support the organization's mission, strategic plan, and business objectives
- Possess significant marketing experience and a deep knowledge of project management for success
- Proactively assess consumer and business needs, including review of market opportunities and audience identification
- Facilitate market research and competitive analysis, synthesize findings, and advocate for products and services that align with the organization's mission and vision
- Responsible for measurement, reporting, and assigned marketing budgets
- Execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measure results against business needs
- Possess a robust understanding of modern marketing technology and industry-standard best practices to elevate marketing programs for maximum impact, creativity, and operational excellence
- Have strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate, and mentor others, including external vendors
- Work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies, and others
- Manage vendor and/or agency relationships and function as the lead in the vendor selection process
- Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives
- Facilitate market research to determine market requirements for existing and future products
- Evaluate and analyze customer research, current market conditions, and competitor information
- Identify and develop a deep understanding of target audience needs and be an advocate for product, service, or project
- Develop relationships and a deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results
- Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research, and business plans, and continually assess consumer and business needs to ensure alignment
- Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesize findings for plan development
- Develop and implement marketing plans and projects for new and existing products and services
- Expand on existing plans to include digital marketing platforms
- Manage the execution of marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics
- Manage complex and cross-functional projects through the entire project life cycle
- Define and manage relevant marketing budgets
- Create and deliver marketing presentations
- Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process
- Monitor industry best practices and make recommendations for continuous improvement
- Ability to mentor and manage direct reports
Skills
- 5 years of marketing experience
- Experience in all aspects of developing and managing marketing strategies and budgets
- Project management experience in implementing tactical marketing programs
- Comprehensive digital marketing skills
- Experience with growth marketing, with a proven track record of driving adoption, engagement, or retention
- Excellent analytical and communication skills
- Entrepreneurial approach, high tolerance for ambiguity
- Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams
- Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience
- Collaborative communication skills – Possess the ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications
- Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms, and channels and a good understanding of marketing technology
- Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships, and develop effective strategies
- Analytical skills – Possess agility with analytical tools and have the ability to process, analyze, and utilize large quantities of data efficiently
- Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns
- Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
- Health system demand generation leadership experience. Many candidates were medical device marketers or individual service line leads with little to no broad, system-wide experience
- Strategic thinker- rather than order-takers, we want a candidate who can think strategically and not just go straight to tactics and vanity KPIs. Interpret the needs of the practice and not just deliver exactly what they ask for
- Coaching experience - I am looking for someone who can use their position as a manager to coach our senior specialists and help them to further hone their marketing skillsets (of course without a direct supervisory relationship)
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