Note: The job is a remote job and is open to candidates in USA. Mode.Inc is the parent company of a portfolio of technology businesses, including Mode Mobile, which transforms smartphones into 'EarnPhones'. The role involves managing communications and ad deliverables with marketing partners, coordinating marketing campaigns, and ensuring the execution of digital advertising campaigns.
Responsibilities
- Develop and execute online advertising campaigns across multiple digital platforms, including display, social media, and email marketing
- Utilize email marketing platforms such as Klaviyo and CleverTap to create, schedule, and optimize campaigns
- Ensure campaigns align with brand messaging, company guidelines, and investor relations objectives
- Coordinate and traffic ad creatives to appropriate partners, ensuring timely and accurate delivery
- Manage creative assets, including banners, landing pages, and email templates, to maintain brand consistency
- Collaborate with internal and external stakeholders to ensure smooth execution of ad placements
- Ensure all campaigns maintain a high standard of freshness, creativity, and brand alignment
- Monitor and analyze key campaign performance metrics, including impressions, clicks, conversions, open rates, and ROI
- Generate reports and insights to optimize campaign effectiveness and improve engagement
- Identify underperforming campaigns and implement strategic adjustments to enhance performance
- Maintain oversight of ad tracking dashboards to ensure accurate performance assessment
- Identify and resolve technical issues related to ad serving, tracking, and reporting
- Work closely with IT and development teams to implement necessary updates and fixes
- Ensure seamless integration of marketing tools with CRM and analytics platforms
- Ensure all ad creatives, email campaigns, and marketing materials comply with company policies, industry regulations, and legal standards
- Conduct thorough quality checks to maintain high standards in design, messaging, and execution
- Maintain detailed records of campaign approvals and compliance documentation
Skills
- A bachelor's degree in marketing, communications, business, or a related field is preferred but not required
- Minimum 2-4 years in digital marketing, email marketing, or advertising operations
- Proficiency in email marketing platforms (Klaviyo, CleverTap, Mailchimp, etc.)
- Working knowledge of HTML and CSS for email and landing page design
- Experience with Google Analytics (Tagging), Facebook Business Manager, and ad tracking tools
- Basic graphic design skills (Adobe Photoshop, Canva, or similar software)
- Familiarity with AI-assisted tools (e.g., ChatGPT, Claude, or similar) to generate, refine, and QA marketing creatives, email copy, and campaign variations
- Ability to use AI to accelerate workflows such as copy iteration, subject line testing, reporting summaries, and campaign documentation while maintaining brand and compliance standards
- Strong ability to interpret data and generate actionable insights
- Experience with A/B testing and performance optimization
- Working knowledge of digital advertising fundamentals (CPC, CPM, CPA, CTR, ROAS)
- Strong written and verbal communication skills
- Ability to work collaboratively with cross-functional teams, including designers, developers, and external agencies
- Maintain and foster relationships with current marketing partners
- Exceptional organizational skills with the ability to handle multiple projects simultaneously
- Ability to meet tight deadlines in a fast-paced environment
- Alignment with our core values: Accountable, Action-driven, Caring, Curious, Thorough
- Prior experience in investor relations or financial services marketing
- Experience working with or in a marketing agency
- Understanding of digital advertising trends, regulations, and compliance best practices
Benefits
- We are a 100% remote-first, global company.
- A competitive compensation package.
- We offer generous perks & benefits to team members.
- Participation in the Company's equity plan (for full-time team members).
- We provide individual bonuses in accordance with our Company Bonus Program.
- Work with energetic, passionate, and results-driven people.
- Celebrate team members' personal and work milestones.
- Remote social activities, including virtual coffee buddies.
- Bonus.ly - We useBonus.ly as a way to recognize and reward team members for their hard work and commitment.
- Weekly Wednesday Get Stuff Done Days (No Meetings).
- Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).
Company Overview