Note: The job is a remote job and is open to candidates in USA. BOLT FARM is building America’s most iconic romantic luxury retreat brand, and they are seeking a Head of Organic Media to lead their media function. The role involves owning the organic media engine, enhancing creative quality, and driving audience engagement through compelling storytelling across various platforms.
Responsibilities
- Own BOLT FARM’s organic media function across key platforms, with accountability for creative quality, shipping cadence, audience quality, and contribution to qualified demand
- Lead the existing media team and creative partners, including editors, producers, freelancers, agencies, and future hires
- Set the creative standard for what ships — raising the quality, clarity, emotional resonance, and premium feel of every major piece of organic media before it reaches the market
- Translate founder vision, property stories, guest emotion, and brand direction into clear creative briefs, shoot plans, hooks, formats, content series, and production priorities
- Build and run the media operating system across planning, briefing, production workflow, review cycles, publishing cadence, asset organization, remixing, and performance feedback loops
- Own production leadership for short-form, long-form, founder-led, property-led, YouTube, podcast, and social content, making sure the right stories get captured and shipped consistently
- Use data to identify winning formats, improve channel decisions, raise audience quality, and stop work that is not creating the right brand or demand signal
- Partner with marketing, lifecycle, sales, onsite operations, and leadership so media supports launches, brand priorities, guest demand, and the broader growth strategy without becoming a catch-all marketing role
- Create repeatable content formats and systems that allow the team to move faster without lowering the standard
- Coach creative people toward sharper hooks, clearer stories, stronger edits, better taste, and more consistent execution
- Protect the emotional and premium feel of the BOLT FARM brand while helping the team increase volume, consistency, and performance
Skills
- Experience helping grow a brand, founder-led platform, creator platform, media property, or premium consumer audience at meaningful scale, with clear ownership or influence over content strategy, production standards, team execution, audience growth, or performance improvement
- Experience leading creative output through an internal team, freelancers, agency partners, editors, producers, or a cross-functional production group
- Strong creative taste and brand judgment, especially in premium consumer, hospitality, travel, wellness, luxury, founder-led, lifestyle, or emotionally driven categories
- Hands-on experience translating brand direction, founder vision, or high-level creative strategy into organic content that gets produced, published, measured, and improved over time
- Experience building or running recurring content systems across planning, briefs, shoots, production, review, publishing, remixing, and performance analysis
- Experience using performance data to make content, channel, format, and production decisions tied to audience quality, brand growth, qualified demand, or business outcomes
- Strong production judgment across short-form, long-form, social, YouTube, podcast, founder-led, or brand storytelling formats
- Experience giving clear creative feedback and raising the standard of output from editors, producers, creators, freelancers, or internal team members
- U.S.-based and able to travel to Whitwell, TN as needed for shoots, planning, team collaboration, and brand immersion
- Based in or near a strong regional hub such as Nashville, Atlanta, Chattanooga, Knoxville, Charlotte, or another market with easy travel access to Whitwell, TN
- Experience contributing to high-profile, high-scale, or culturally visible media work, such as a major founder-led brand, creator platform, premium consumer brand, national campaign, viral content series, YouTube channel, podcast, or media property with meaningful audience reach
- Experience helping scale a brand, creator, founder-led platform, or media property by hundreds of thousands or millions of followers, subscribers, viewers, or engaged audience members
- Experience with luxury hospitality, travel, wellness, founder-led brands, lifestyle brands, or other premium consumer categories where emotion, trust, taste, and brand feel matter
- Experience building a media team, installing creative operating rhythms, or taking a content function from talented-but-scrappy to structured, scalable, and performance-informed
- Experience developing podcasts, YouTube, episodic series, long-form storytelling, documentary-style content, or other premium brand media formats beyond short-form social
- Experience using AI tools to speed up research, ideation, editing workflows, asset organization, reporting, creative operations, or content performance analysis
- Experience working closely with founders, CEOs, public-facing executives, or high-vision creative leaders
Benefits
- Offers Commission
- Offers Bonus
- Uncapped, growth-based
- REMOTE
- Hybrid / Remote-flex
Company Overview