Note: The job is a remote job and is open to candidates in USA. LemFi is a Series B company building a financial app for the Global South, aiming to help immigrants stay connected and create wealth. They are seeking a Growth Manager to drive expansion in Ghanaian communities in the US and Canada, focusing on user acquisition and community engagement through strategic partnerships and events.
Responsibilities
- Travel across the U.S. to attend events, expos, and community meetings representing LemFi as a brand ambassador and key point of contact
- Build and expand LEMFi’s community network by networking with local leaders, partners, and organizations, setting up meetings and agreeing sponsorship for existing community events
- Spend 3–5 days in a new U.S. city every few weeks, to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities
- Develop and execute comprehensive user acquisition strategies tailored to Ghanaian ex-pat communities in the US
- Own growth targets for assigned markets, consistently driving results across online and offline channels
- Optimise campaigns using data and insights to improve performance against acquisition KPIs
- Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi
- Organise and participate in local events, meetups, and forums to educate users about LemFi’s services
- Build and maintain strong relationships with community leaders and grassroots partners
- Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth
- Ensure partnerships deliver mutual value and measurable outcomes
- Conduct ongoing market research to understand user needs, behaviours, and preferences
- Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning
- Serve as a strong internal advocate for the user, representing community perspectives in decision-making
- Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice
- Promote LemFi through clear, persuasive communication across multiple channels
Skills
- At least 5 years of experience in fast-paced environments, with a background in growth, sales, or marketing
- Proven ability to work against targets and deliver measurable results
- Strong ability to interpret data, track performance, and adjust strategies accordingly
- Deep understanding of the Ghanian community in the United States
- Excellent interpersonal skills and the ability to build trust with diverse stakeholders
- Self-motivated, proactive, and effective in a remote working environment
Company Overview