Note: The job is a remote job and is open to candidates in USA. More Staffing LLC is seeking a Growth Creative Strategist to own the creative learning system that drives customer acquisition and revenue growth for a high-consideration DTC ecommerce brand. This role focuses on understanding customer psychology and building a repeatable system for testing and improving creative performance over time.
Responsibilities
- Map customer awareness stages, buying behavior, objections, and motivations
- Develop creative concepts tailored to different stages of the customer journey
- Build messaging frameworks that address customer concerns and increase purchase confidence
- Design creative sequences across awareness, consideration, comparison, and conversion stages
- Develop structured approaches to customer education and trust-building
- Own the creative testing roadmap across paid acquisition channels
- Develop monthly and quarterly testing plans
- Identify new hooks, angles, concepts, formats, and creative opportunities
- Prioritize testing initiatives based on performance data and business goals
- Maintain a structured testing backlog and creative learning library
- Build systems that improve creative iteration speed and organizational learning
- Translate customer insights and performance learnings into production-ready briefs
- Write ad concepts, scripts, and creative outlines
- Develop creator briefs and testimonial frameworks
- Define messaging, visual direction, and creative requirements
- Ensure production teams execute concepts as intended
- Review creative performance and testing results regularly
- Analyze winning and underperforming concepts
- Identify patterns across audiences, hooks, offers, and creative formats
- Translate performance data into new creative hypotheses
- Present findings and recommendations to leadership
- Help build and scale customer-generated content initiatives
- Identify ideal creator and customer profiles
- Recruit, brief, and manage creators when needed
- Match concepts with appropriate creators and customer stories
- Build repeatable systems for sourcing authentic customer content
- Collaborate with editors, producers, creators, and growth teams
- Review raw footage and creative assets
- Provide feedback on edits and creative execution
- Support content production planning and prioritization
- Ensure final assets align with strategic objectives
Skills
- 3+ years of experience in creative strategy, direct response marketing, growth marketing, performance creative, copywriting, or related disciplines
- Experience marketing considered-purchase products with longer buying cycles
- Strong understanding of customer psychology, customer research, and buying behavior
- Experience developing messaging frameworks, creative concepts, and testing roadmaps
- Strong direct response copywriting and communication skills
- Experience briefing creators, editors, or production teams
- Experience analyzing performance data and translating insights into creative decisions
- Ability to move between strategic thinking and hands-on execution
- Strong understanding of customer awareness levels, objection handling, and belief-building
- Experience working with ecommerce brands and performance-driven marketing environments
- Experience marketing furniture, home goods, mattresses, premium fitness equipment, outdoor products, appliances, automotive products, or other high-consideration purchases
- Experience with Meta advertising ecosystems
- Experience building structured creative testing frameworks
- Experience with customer research programs
- Experience managing UGC creator initiatives
- Experience with retargeting strategies and customer journey sequencing
- Familiarity with awareness-stage, consideration-stage, and conversion-stage messaging
Company Overview