Note: The job is a remote job and is open to candidates in USA. Power Digital Marketing is a tech-enabled growth firm that focuses on igniting revenue and brand recognition for companies. The Group Media Director is responsible for leading high-value paid media accounts, driving performance and strategy across multiple channels while managing a team of media directors and buyers.
Responsibilities
- Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets
- Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms
- Ensure consistent application of best practices in:
- Account structure and optimization
- Testing frameworks, multi-touch attribution and incrementality
- Creative and content feedback loops in partnership with Creative teams
- Measurement and reporting rigor, including account-based measurement approaches
- Serve as the strategic escalation point for complex performance challenges
- Act as the senior strategic lead for key/pillar client relationships
- Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients
- Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification
- Partner with Sales and Strategy teams to support new business pitches and growth opportunities
- Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact
- Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability
- Own resource planning, team structure, and client allocation to ensure the right people are in the right roles
- Coach and develop direct reports, including performance management, career growth, and skill development
- Elevate team capabilities across:
- B2B platform expertise
- Data analysis and pipeline storytelling
- Strategic thinking and client communication
- Serve as the escalation point for team and client challenges
- Own growth of managed media dollars across your portfolio through retention and expansion
- Ensure strategies balance performance, efficiency, and client profitability
- Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health
- Identify and address risks related to performance, client satisfaction, or profitability
- Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables
- Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance
- Maintain strong operating rhythms including:
- Regular pipeline and performance reviews
- Testing roadmaps and prioritization
- Clear reporting and insights delivery
- Ensure SLA adherence and high-quality execution across all accounts
- Stay current on platform updates, emerging B2B channels, and industry trends
- Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring
- Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media
- Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches
Skills
- 8–10+ years in paid media, B2B performance marketing, or media leadership roles
- Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients
- Strong leadership experience managing and developing high-performing teams
- Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic)
- Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles
- Experience translating platform performance into business outcomes (revenue, pipeline, LTV)
- Strong client-facing and communication skills, with ability to influence senior stakeholders
- Experience supporting new business pitches and account expansion
- Data-driven, highly organized, and operationally strong
- Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred)
- Others a plus
Benefits
- Base salary + commission opportunities
- Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards, including prize money and recognition for outstanding performance
- Opportunities to be involved in company's DEI initiatives
Company Overview