Note: The job is a remote job and is open to candidates in USA. Digital Counsel is a full stack creative agency seeking a Freelance Paid Content Strategist to support paid media planning and execution across their art and culture client roster. The role involves developing paid content strategies, optimizing campaigns, and collaborating with creative teams to ensure effective paid media initiatives.
Responsibilities
- Develop paid content strategies for Meta, Instagram, and other platforms in support of campaign launches, exhibitions, events, and editorial initiatives
- Identify and recommend organic content for paid amplification; advise on audience targeting, geo-targeting, and segmentation
- Build and manage monthly paid media plans, including spend allocation, flight dates, and optimization notes
- Monitor campaign performance and deliver concise, actionable reports highlighting KPIs, learnings, and recommendations
- Collaborate with account managers and creative team to ensure paid assets meet platform specs and brand standards
- Stay current on algorithm and policy updates across Meta and other paid platforms relevant to cultural clients
Skills
- 3+ years of experience in paid social or digital media strategy, preferably within a creative or cultural agency context
- Proficiency in Meta Business Suite, Google Ads, and paid media buying models (CPM, CPC, CPA, CPE)
- Strong analytical skills with experience interpreting campaign data and producing clear client-facing reports
- Organized, communicative, and able to manage multiple campaigns simultaneously
- Stay current on algorithm and policy updates across Meta and other paid platforms relevant to cultural clients
- Experience with arts, cultural, or mission-driven brands is a significant advantage
- Familiarity with Figma, Google Presentation, Claude, CMS platforms, Notion, or Basecamp a plus
- Familiarity with the art and culture sector; understanding of cultural audiences and institutional communication is a plus
Benefits
- Remote-Friendly
- Flexible schedules
- A hybrid work model
- Cultural benefits that encourage ongoing engagement with the arts
- Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work
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