Note: The job is a remote job and is open to candidates in USA. The University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university. The Director of Social Media Strategy and Engagement serves as the lead strategist for the university’s social media reputation and engagement, overseeing the flagship social media strategy and leading a team to promote and advance the university's brand across digital platforms.
Responsibilities
- Leads the university’s flagship institutional social media strategy and engagement efforts. Serves as a central strategic advisor to colleagues across the university on digital engagement, reputation management and emerging social media trends
- Develops and leads a multi-person social media team, including full-time staff and student workers. Establishes digital strategies, operational systems, workflows and editorial/design standards to ensure efficient and high-quality content development and engagement aligned with institutional priorities and brand principles
- Oversees the day-to-day management of the flagship social media channels. Directs, reviews and approves flagship social media content to ensure consistency, quality, accessibility and alignment with institutional voice
- Develops strategies to advance executive visibility and institutional thought leadership across digital channels
- Monitors and analyzes social media conversations, emerging issues, news cycles and public discourse that may impact the university’s reputation or operations. Synthesizes these discussions into real-time, actionable insights to support issues management, crisis communications and executive decision-making
- Serves as a key communications partner during emergencies, institutional matters and reputational events. Leads flagship social media communications during emergencies and operational disruptions
- Oversees social media analytics, measurement and reporting efforts to evaluate channel performance, audience engagement and institutional impact. Develops executive-level reports and presentations that communicate outcomes, trends, reputational insights and strategic recommendations
- Evaluates emerging platforms, technologies and digital engagement strategies to support innovation, audience growth and generative engine optimization. Recommends new approaches to enhance visibility, engagement and brand affinity across digital channels
- Develops and oversees enterprise social media standards, governance and best practices. Leads the university’s Social Media Collective
- Performs other duties as assigned
Skills
- Bachelor's Degree in a related field
- Seven (7) years of related work experience
- This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48
- Verbal and Written Communication
- Proficiency in Microsoft Office Suite and Adobe Creative Suite
- Proficiency in Social Media Management Platforms
- Social Media Strategy
- Reputation Management
- Strategic Communications Principles
- Writing, Editing, and Storytelling Skills
- Analytical and Strategic Thinking
- Crisis Communication and Issues Management Best Practices
- Interpersonal Skills
- Relationship Building Skills
- Confidentiality
- Ability to Work Independently
- Collaboration
- Cover letter is preferred
Benefits
- Hybrid and office environment.
- Ability to travel to and from meetings, training sessions, or other business-related events.
- This position will work both on campus and remotely in Texas .
- Travel and parking expenses are the employee’s responsibility.
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