Note: The job is a remote job and is open to candidates in USA. The National Alliance for Public Charter Schools is dedicated to expanding high-quality public school options for families. They are seeking a Director of Social Media and Digital Advocacy to set the vision for the organization’s social media and digital communications, driving advocacy and engagement through strategic content and campaigns.
Responsibilities
- Own the organization’s social media strategy and presence, across organic and paid channels, as a core advocacy tool
- Lead the day-to-day planning, development, publishing, and optimization of social content
- Develop platform-specific content that informs, engages, persuades, and moves audiences to action
- Set content strategy and oversee a forward-looking calendar tied to campaigns and priorities
- Ensure high-quality, platform-specific content (written, visual, video) that drives engagement and action
- Stay current on social media trends, emerging platforms, algorithm changes, and evolving audience behaviors
- Use performance data and platform trends to continuously refine approach and identify opportunities to strengthen the organization’s voice, relevance, reach, and engagement across platforms
- Own the organization’s digital strategy and how it advances advocacy and policy priorities
- Lead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and action
- Partner on website strategy and serve as a reliable backup on execution across C3/C4 platforms
- Ensure website content and user experience support campaigns, storytelling, and advocacy goals
- Apply SEO best practices and strengthen visibility in an evolving AI/search landscape
- Own the organization’s email strategy, including newsletters, campaigns, segmentation, and list growth
- Build and oversee ladders of engagement that intentionally move audiences to action
- Lead sustained digital organizing and “keep warm” strategies to maintain an active advocate base
- Use testing and data to improve performance and drive measurable outcomes
Skills
- 7+ years of experience in social media and digital communications, ideally in advocacy, nonprofit, or political campaigns
- Use digital and social media to persuade, mobilize, and influence — not just inform
- Think at a systems level about how social and digital channels connect, not as isolated tactics
- Set strategy and drive execution, knowing when to stay high-level and when to get into the work
- Strong writer who can maintain a clear, consistent, and compelling voice across platforms
- Comfortable using CMS, email platforms, social media, analytics, and advocacy tools
- Understand SEO and are curious about how AI is shaping search and discovery
- Can create or direct engaging visual and video content for social media
- Manage multiple priorities with strong judgment, attention to detail, and follow-through
- Use data to make decisions and define success based on meaningful engagement and action
Benefits
- We cover 100% of an employee’s medical, dental, and vision premiums, and 50% for spouses and dependents, including an HRA to cover 100% of in-network medical deductibles.
- 403(b) retirement account with up to a 6% match after 90 days of employment
- Automatic life insurance coverage, short- and long-term disability coverage, and FSA
- 12 weeks of fully paid parental leave
- 25 PTO days annually, plus every federal holiday and a week off at year-end
- Monthly reimbursement for internet and cellular service, plus a $500 home office setup stipend in your first 90 days
Company Overview