Note: The job is a remote job and is open to candidates in USA. PulsePoint is seeking a Director of Product Management to lead their Intelligence Group, focusing on data science and machine learning capabilities for healthcare programmatic advertising. This senior leadership role requires a combination of technical product ownership and commercial vision to drive product strategies across multiple streams.
Responsibilities
- Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework
- Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking
- Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research
- Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models
- Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners
- Own our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug, disease context, and AI-driven medical publisher targeting environments
- Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties, and assessment of major industry identity shifts on onboarding and clean-room capabilities
- Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns
- Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement; own the product side of integrations with major healthcare data providers
- Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management
- Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows
- Lead, mentor, and grow a multi-stream team of product managers across optimization, identity and targeting, data partnerships, forecasting, and AI foundation streams
- Partner with sales, GTM, and data science engineering to translate complex ML capabilities into commercially sellable frameworks, client-ready narratives, and field enablement tools
- Represent the Intelligence Group roadmap in executive, board, and client-facing contexts; serve as the internal subject matter expert for data science product capabilities
Skills
- 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products
- Strong background in ad tech optimization algorithms: real-time bidding logic, bid price optimization, CTR/CVR prediction models, pacing and delivery algorithms, or ML-driven campaign performance optimization at scale
- Deep familiarity with AI/ML workflows: scoring logic frameworks, A/B testing methodologies at scale, model evaluation approaches, and predictive modeling lifecycles
- Experience with programmatic advertising data flows, audience targeting mechanics, and identity resolution in a DSP, SSP, or data platform environment
- Proven experience managing external data integrations, measurement vendors, or third-party data partnerships including commercial negotiation
- 2+ years of direct people management of Product Managers in a fast-paced, cross-functional environment
- Strong executive presence; able to translate dense technical concepts into clear commercial value propositions for senior stakeholders, sales teams, and external clients
- Background in AdTech, healthcare or pharmaceutical data environments (HCP targeting, NPI data, clinical claims), or large-scale B2B SaaS data products
- Experience with programmatic identity infrastructure: LiveRamp, UID2.0, ID5, Experian, or equivalent next-generation identity vendors
- Familiarity with clinical or pharmaceutical data signals: pharmacy (Rx) claims, ICD-10 diagnosis codes, CPT procedure codes, or NDC drug codes
- Familiarity with healthcare compliance and privacy-safe data environments including HIPAA, de-identification standards, and data clean-room technology
Benefits
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuter benefits and commuting subsidy
- A referral bonus program. We love hiring referrals here at PulsePoint
- You can work remotely
Company Overview
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