Note: The job is a remote job and is open to candidates in USA. Crinetics Pharmaceuticals is a pharmaceutical company based in San Diego, California, developing therapies for endocrine diseases. The Director, Omnichannel Marketing will design and execute integrated omnichannel strategies to engage patients and healthcare professionals, ensuring consistent messaging and measurable impact across multiple channels.
Responsibilities
- Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviors
- Design and orchestrate integrated customer experiences across digital and non-digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools, and other emerging channels
- Partner closely with HCP marketing, patient marketing, and commercial teams to ensure omnichannel plans align with brand strategy, launch plans, and lifecycle management objectives
- Lead the planning, execution, and optimization of omnichannel campaigns, including segmentation, targeting, personalization, content sequencing, and channel mix decisions
- Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content, and alignment with modular content strategies
- Manage media and channel strategy in partnership with agencies, including paid, owned, and earned media planning and optimization
- Leverage data, analytics, and insights to measure performance across channels, generate actionable insights, and continuously optimize engagement strategies
- Collaborate with analytics, CRM, and marketing operations teams to define KPIs, dashboards, and reporting frameworks to assess omnichannel effectiveness
- Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement, and content development
- Contribute to the development and evolution of marketing technology capabilities (e.g., CRM, marketing automation, personalization platforms) in partnership with IT and commercial operations
- Ensure compliance with regulations related to promotion, advertising, off-label use, data privacy, patient safety, and other applicable pharmaceutical marketing requirements
- Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy
- Other duties as assigned
Skills
- Bachelor's degree in Business Administration, Marketing, or related field
- At least 15 years of experience in marketing, omnichannel, digital marketing, or commercial roles within the biopharma industry. Alternatively, at least 12 years of experience with a Master's degree would be considered
- Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints
- Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches
- Strong ability to lead cross-functional teams and influence senior leaders without direct authority
- Deep understanding of digital marketing, CRM, analytics, and marketing technology ecosystems
- Experience managing agencies, vendors, budgets, and complex project timelines
- Excellent verbal and written communication skills
- Understanding of FDA regulations and the pharmaceutical promotional environment
- Master's degree preferred
- Experience in rare disease and/or endocrinology highly desirable
Benefits
- Discretionary annual target bonus
- Stock options
- ESPP
- 401k match
- Top-notch health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance
- 20 days of PTO
- 10 paid holidays
- Winter company shutdown
Company Overview