Note: The job is a remote job and is open to candidates in USA. Third is a modern-commerce growth company helping brands turn new and emerging platforms into real sales channels. They are seeking a Director of Paid Media to build and scale their paid media strategy across consumer brands and retail partners, focusing on platforms like TikTok and Meta.
Responsibilities
- Own paid media strategy across our client portfolio, with an initial focus on TikTok, Meta, YouTube, and Google
- Develop scalable frameworks for campaign planning, audience development, creative testing, optimization, and reporting
- Create media strategies that drive measurable revenue growth while aligning with client goals and budgets
- Define when and how brands should invest across awareness, consideration, conversion, and retention objectives
- Continuously test, measure, and optimize performance to improve results over time
- Serve as the company's subject matter expert on TikTok advertising, including GMV Max, TikTok Shop, and creator-commerce ad formats
- Stay ahead of platform updates, algorithm changes, measurement capabilities, and emerging ad products
- Monitor evolving opportunities across Meta, YouTube, Google, retail media, and emerging commerce platforms
- Identify new opportunities that create a competitive advantage for Third and our clients
- Manage, coach, and develop the team responsible for paid media execution and optimization
- Establish performance metrics, workflows, quality standards, and operational best practices
- Build scalable systems that improve efficiency while maintaining a high standard of campaign execution
- Partner closely with Client Success, Creative, Affiliate Strategy, Livestream, Commerce Operations, and Distribution Partner teams
- Own media performance across the portfolio, including budget pacing, ROAS, CAC, revenue contribution, and profitability
- Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate paid media impact
- Ensure attribution, tracking, pixel implementation, and measurement systems are functioning effectively
- Use performance data to identify growth opportunities and improve campaign effectiveness
- Turn insights into actionable recommendations for clients and internal teams
- Serve as a strategic advisor to clients on paid media investment, platform opportunities, and growth strategies
- Present performance insights, recommendations, and media roadmaps to stakeholders
- Build trust through expertise, communication, and measurable results
- Contribute to business development efforts, pitches, and growth opportunities across the company
Skills
- 4- 6 years of experience in paid media, performance marketing, social advertising, or related fields
- 2+ years of leadership experience managing paid media teams
- Deep expertise in TikTok Ads, including GMV Max campaigns, TikTok Shop integrations, and creator-commerce formats
- Expert-level proficiency in Meta advertising across Facebook and Instagram
- Strong understanding of attribution, measurement, pixel implementation, and media analytics
- Experience managing paid media across multiple clients in an agency, platform, or consulting environment
- Proven experience building and scaling high-performing paid media teams
- Strong analytical skills with the ability to turn performance data into strategic action
- Excellent communication, relationship-building, and presentation skills
- Experience working with consumer brands, retailers, agencies, or commerce-focused organizations
Benefits
- Competitive salary, plus bonus plan.
Company Overview