Note: The job is a remote job and is open to candidates in USA. Würth MRO, Safety, & Metalworking is seeking a Director of Marketing to lead the development and execution of integrated marketing initiatives. The role involves overseeing marketing functions, collaborating cross-functionally, and driving brand growth, customer acquisition, and retention.
Responsibilities
- Develop and execute marketing strategies that align with company objectives and support revenue growth
- Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels
- Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels
- Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning
- Execute brand initiatives across campaigns, product lines, and customer touchpoints
- Manage internal creative resources and external agency partners to deliver effective marketing assets
- Manage paid media and search programs, optimizing performance to meet revenue and ROI targets
- Drive execution across digital channels including email, promotions, and campaign activation
- Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement
- Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities
- Collaborate with Finance on budgeting, forecasting, and performance tracking
- Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes
- Analyze campaign effectiveness and customer insights to optimize marketing investments
- Support reporting on marketing contribution to revenue, margin, and customer growth
Skills
- Bachelor's degree in marketing, Business, Communications, Technology, or a related field
- Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales
- 5+ years of experience in performance marketing, including SEM and paid media strategy
- Direct experience managing paid search budgets, preferably within an eCommerce environment
- 3–5 years of people leadership experience with the ability to manage and develop a team
- Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders
Benefits
- You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
- Health benefits and programs - medical, vision, dental, life insurance and more
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- Additional benefits 401(k), short term disability, long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
Company Overview