Note: The job is a remote job and is open to candidates in USA. Airship is trusted by leading brands to drive revenue growth and customer loyalty through exceptional cross-channel customer experiences. The Director of Marketing will lead the marketing function for Gummicube, owning the development and execution of the marketing strategy while managing a team to drive growth and brand awareness.
Responsibilities
- Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales
- Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan
- Develop business cases for new marketing programs, making recommendations on the right tactics and channels
- Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners
- Manage paid digital advertising, SEO/SEM efforts, and lead generation programs
- Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention
- Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets
- Manage marketing budgets and allocate resources to maximize return
- Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates
- Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos
- Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions
- Create materials for speaking engagements, community outreach, and industry events
- Conduct market intelligence and competitive analysis to inform strategy
- Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost
- Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration
- Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership
Skills
- 6+ years of experience in digital performance marketing, with a focus on B2B marketing and integrated campaigns (events, social, content)
- 5+ years of experience in a people leadership role, preferably within a marketing function
- Strong practical experience with paid advertising, SEO/SEM, and lead generation strategies
- Track record of developing and executing marketing strategies that drive measurable results
- Strong communication skills, with the ability to present to executive leadership, collaborate with teammates, and engage external partners
- Strategic and financial thinking: you use the right metrics, market knowledge, and business context to make sound decisions
- Comfort working in a fast-paced, client-focused environment with shifting priorities
- Experience in mobile marketing, app marketing, or App Store Optimization
- Familiarity with the App Store, Google Play, or mobile growth channels such as Apple Search Ads or Google App campaigns
- Experience working with enterprise clients or in an agency-style services environment
- Prior experience managing a remote or distributed team
Benefits
- Competitive medical, dental, and vision insurance options for you and your dependents
- Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
- Support for your overall wellbeing with mental health and wellness resources
- Employer-subsidized life insurance as well as short-term and long-term disability
- A digital-first work environment and a monthly stipend to support remote work
- Mentorship and growth opportunities to build skills and accelerate professional development
Company Overview