Note: The job is a remote job and is open to candidates in USA. ActBlue is a nonprofit organization dedicated to creating cutting-edge technology that fuels Democratic victories and enables progressive causes to thrive. They are seeking a highly experienced and strategic Director of Marketing to own and scale their marketing function, responsible for brand awareness, demand generation, and revenue growth.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with ActBlue's organizational goals, defining target markets and bringing our brand story to life across every channel
- Lead the Marketing team in partnering with Product and Customer Experience to develop go-to-market strategies that serve our diverse user base, from first-time donors to national campaigns
- Lead both brand and demand initiatives, ensuring a cohesive presence across evergreen programs and time-sensitive campaign activations
- Drive measurable growth in qualified leads, pipeline, and revenue by developing and executing integrated campaigns across email, paid media, paid social, and content
- Oversee end-to-end campaign management - from strategy and creative development through deployment and post-campaign analysis
- Lead top-of-funnel and mid-funnel programs including lead nurturing, automated workflows, and strategies aligned with sales data to improve attribution and reduce lead leakage
- Work with partner teams to optimize lead quality, routing, and handoff processes - improving lead-to-opportunity conversion rates across the funnel
- Collaborate with the web team to optimize landing pages and the user journey using A/B testing, personalization, and conversion rate best practices
- Serve as a strategic partner to business development and campaign teams to ensure marketing and sales are tightly aligned across the buyer's journey
- Own and regularly report on Marketing KPIs to senior leadership, forecasting demand generation results and tracking progress against revenue goals
- Procure, deploy, and integrate marketing automation tools (HubSpot, CRM, Google Analytics, etc.) to build a scalable, data-driven marketing infrastructure
- Build and maintain dashboards to track website performance, campaign metrics, and ROI - continuously optimizing tactics for maximum efficiency
- Grow, manage, and mentor the marketing team, including a creative, growth, and market research team - setting clear goals and managing performance to build a culture of ability, agility, and humility
- Cultivate strong cross-functional relationships across the organization, acting as a trusted partner and role model
- Build relationships with client and partner marketing teams to secure joint speaking opportunities, testimonials, and co-marketing activations
Skills
- 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
- Proven track record of leading multiple successful product launches at a web SaaS company, with demonstrated impact on pipeline and revenue
- Deep expertise across the full customer lifecycle and marketing funnel - from awareness through retention and expansion
- Hands-on experience with marketing automation and analytics platforms (HubSpot, Salesforce, Google Analytics, and similar tools)
- Strong command of demand generation, paid media, content marketing, and lifecycle marketing
- Exceptional analytical skills with the ability to translate data into actionable strategy and clearly communicate results to senior leadership
- Proven ability to build, lead, and develop high-performing teams in a fast-paced, mission-driven environment
- A collaborative, low-ego leadership style with excellent communication and cross-functional partnership skills
- Familiarity with the Democratic political ecosystem, progressive organizations, or electoral campaigns
- Experience marketing a fundraising, payments, or financial technology platform
Benefits
- Flexible work schedules and an unlimited time-off policy
- Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
- Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
- Dependent and health care flexible spending account options
- Employee Assistance Program (EAP) benefits for employees
- Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions
- A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)
- Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
- Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times
Company Overview