Note: The job is a remote job and is open to candidates in USA. Payactiv is a FinTech company devoted to giving workers access to their earned wages when they need them. The Director of Experiential Marketing & Executive Engagement will lead the strategy, execution, and optimization of experiential marketing programs to maximize the value of Payactiv's investments in sponsorships, events, and customer experiences.
Responsibilities
- Define and execute the experiential marketing roadmap, aligning sponsorships, industry events, executive hospitality, customer experiences, and partner activations with company growth objectives and marketing priorities
- Build and manage executive engagement programs that create opportunities for meaningful interactions with customers, prospects, partners, and industry leaders before, during, and after strategic events
- Own the activation strategy for key sponsorship investments, ensuring every activation drives awareness, relationship development, customer engagement, and business impact
- Collaborate closely with Sales, Partnerships, Customer Success, Brand, Content, and Executive Leadership to develop engagement strategies, coordinate participation, and maximize the value of strategic events and experiences
- Serve as a visible representative of the Payactiv brand at industry events and executive gatherings, identifying opportunities, facilitating introductions, and supporting relationship-building efforts across target accounts and strategic partners
- Develop frameworks to measure engagement, influence, executive participation, relationship development, and business outcomes, using data and insights to continuously improve program performance
- Oversee event planning, vendor management, agency relationships, hospitality programs, and activation logistics to ensure high-quality experiences and flawless execution
Skills
- 8+ years of experience in experiential marketing, event marketing, sponsorship activation, executive engagement, partnerships, business development, or related disciplines, with demonstrated ownership of high-profile programs and stakeholder relationships
- Willingness to travel up to 40–50% for customer meetings, executive engagements, conferences, industry events, partner activations, and sponsorships. Flexibility to work occasional evenings and weekends as required to support key events and relationship-building opportunities
- Proven ability to build trust and credibility with executives, customers, partners, and senior stakeholders while creating environments that foster meaningful business relationships
- Experience developing and executing programs that connect brand-building activities to measurable business outcomes, including customer engagement, pipeline influence, partner development, and market visibility
- Exceptional verbal, written, and interpersonal communication skills with the ability to represent Payactiv confidently in executive-level environments and industry settings
- Demonstrated success leading initiatives across multiple stakeholders, teams, agencies, vendors, and external partners
- Strong understanding of how experiential marketing, executive engagement, and relationship development contribute to revenue growth, customer retention, and ecosystem expansion
- A highly entrepreneurial, relationship-oriented leader who thrives in fast-paced, high-growth environments and is energized by creating opportunities through human connection
- Experience in fintech, HR technology, payroll, workforce technology, SaaS, or related industries is highly preferred
Benefits
- Company sponsored Health, Dental, and Vision insurance
- 401K, traditional, and Roth with a company match
- Tuition Assistance or Tuition Reimbursement
- Unlimited Paid Time off
- Monthly Gym Reimbursement
- Paid time off to volunteer
- Paid Family Leave
- Complimentary office lunches
- Opportunity to grow
- Opportunity to work with a great team committed to making a difference.
Company Overview