Note: The job is a remote job and is open to candidates in USA. USA TODAY Co. is a diversified media company dedicated to empowering and enriching communities. They are seeking a dynamic Partnerships & Marketing Associate to help grow awareness, revenue, and audience engagement across their in-house book publishing program and USA TODAY Store.
Responsibilities
- Support the promotion and sales of USA TODAY’s in-house book portfolio through integrated marketing campaigns
- Develop and execute marketing strategies across social media, email, events, and partner channels
- Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
- Plan and support event-based marketing opportunities, including launches, signings, and brand activations
- Identify and secure advertising and sponsorship placements within print book products
- Collaborate with editorial and design teams to align sales and marketing efforts with product development
- Build and maintain relationships with advertisers, partners, and vendors
- Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
- Track campaign performance and sales impact, providing insights and recommendations for optimization
- Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities
Skills
- Bachelor's degree in marketing, communications, business, or a related field
- 2–5 years of experience in marketing, sales, publishing, retail, or a related field
- Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
- Strong communication and relationship-building skills, with the ability to work cross-functionally
- Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
- Experience or interest in media, publishing, or e-commerce environments
- Ability to think creatively while driving toward revenue and performance goals
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Comfortable working in a fast-paced, evolving environment
- Experience with advertising sales, sponsorships, or partner marketing is a plus
Benefits
- W2 option
- Reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc.
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