Note: The job is a remote job and is open to candidates in USA. HR Acuity is a leading provider of employee relations case management and investigation software. They are seeking a proactive and experienced Customer Marketing & Advocacy Manager to develop and manage programs that engage and build relationships with customers, driving loyalty and satisfaction while enhancing the brand presence.
Responsibilities
- Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
- Measure and report on marketing-influenced ARR and pipeline from customer programs
- Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
- Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
- Synthesize NPS survey data and deliver findings and recommendations to leadership
- Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
- Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
- Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
- Identify, recruit, and nurture customer advocates and ambassadors
- Expand the referenceable client list and improve time to fill for reference requests
- Support customer speakers for events, webinars, and thought leadership opportunities
Skills
- 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
- Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice
- Experience running ARR-influenced marketing programs with measurable outcomes
- Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
- Experience running NPS surveys and synthesizing data for leadership
- Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or more
- Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
- Strong project management skills with the ability to manage multiple programs simultaneously
- Bachelor's degree in Marketing, Business, or a related field preferred
- HR tech experience
- Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)
Benefits
- Discretionary annual bonus or commissions
- Equity
- Comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time
- Comprehensive medical, dental and vision plans
- FSA or HSA options to suit your needs
- 401K plan that matches your contributions
- Paid leave for various life events, such as sickness, disability, or parenthood
- #Allin Shares Program
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time
- Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off
- Unlimited PTO policy to refresh and recharge
- Earn extra cash by referring qualified candidates to join our team
- Access professional and personal support through our employee assistance program
- Work from anywhere with our remote work environment that fosters collaboration and creativity. *
- Join a fun and energetic team that values your suggestions and new ideas
- Receive a competitive salary and meaningful opportunities for growth
- Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
- Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
- Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
- Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.
Company Overview