Note: The job is a remote job and is open to candidates in USA. Podium Education is a company that partners with colleges and companies to enhance undergraduate education with real-world skills and experiences. The Content Optimization Manager will focus on creating and refining marketing content to drive student engagement and enrollment, collaborating with various teams to ensure high-performing messaging across different channels.
Responsibilities
- Write and optimize marketing emails and SMS campaigns across the student lifecycle
- Develop high-converting subject lines, body copy, and calls to action
- Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
- Continuously test messaging angles, urgency, and value propositions
- Develop and refine landing page copy to improve conversion rates
- Optimize headlines, structure, and calls to action based on performance data
- Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc
- Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
- Translate high-performing email/SMS messaging into cross-channel concepts
- Partner with Paid Media to test new creative directions and campaign themes
- Ensure consistency of messaging across all student touchpoints including post-event communications
- Generate content ideas and variations for A/B testing across channels
- Analyze campaign performance and recommend improvements
- Document winning messaging and scale successful approaches across schools and programs
- Gather student feedback and identify common questions, objections, and motivations
- Conduct student facing user-research to create customer personas
- Translate insights into clearer, more compelling messaging across channels
- Support development of messaging frameworks for programs, tracks, and partner schools
Skills
- 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
- Strong experience writing for short-form email and website marketing
- Experience developing landing page or conversion-focused content
- Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
- Comfortable reviewing performance data and making content recommendations
- Strong attention to detail and ability to manage multiple campaigns at once
Benefits
- 401k, Health, Vision and Dental insurance packages
- Short term disability insurance
- Unlimited Paid Time Off
- Discounted Wellhub Membership
- Access to 3 Mental Health Applications
- One Medical Membership
- 8 Company-Paid for Therapy Sessions
- Free access to upskill through our Global Experiential Programs
- Excellent Birthing and Bonding Leave policies
- Sleep coach for post-partum and infant coaching
- Student and Partner focused half days every First Friday of the month
Company Overview