Note: The job is a remote job and is open to candidates in USA. MITREC is seeking an execution-oriented Chief Marketing Officer to lead the company's global marketing strategy and build a scalable revenue marketing engine for complex manufacturing software. The CMO will be responsible for generating high-quality marketing leads and creating a cohesive brand and market position across the company's product lines.
Responsibilities
- Establish and lead their global marketing strategy and tactics to generate high-quality MQLs and drive bookings across the full manufacturing management software portfolio: MES, MOM, APS, SIOP, smart factory, factory automation, quality, and AI-enabled operational solutions
- Build one cohesive brand and market position from the acquired product lines, owning product messaging, brand narrative, competitive differentiation, and the value story that communicates their worth to complex manufacturers
- Own modern demand creation across emerging channels: answer-engine and LLM optimisation, analyst relations, earned media and public relations, and reach through trusted consultants and influencers, alongside disciplined digital, events and partner marketing
- Drive demand with executive buyers and cross-functional buying committees, including operations, plant, planning, scheduling, IT, procurement and digital transformation stakeholders, mapped by ideal plant profile
- Develop go-to-market plans, launches and targeted campaigns by product line, segment, industry vertical, geography and channel, including priority segments such as semiconductor, automotive and industrial, battery and solar, medical device, electronics, and aerospace and defense
- Lead product marketing: turn deep technical and industry material into consumable, persona-specific content, including case studies, web and landing-page copy, solution briefs, ROI materials, thought leadership, and sales enablement tools
- Use market insight, buyer feedback, competitive intelligence and product input to continuously refine messaging, campaigns, launch plans and go-to-market execution
- Lead, coach and prioritize the marketing team while partnering cross-functionally with Product, Sales, Customer Success, Business Development and Executive Leadership to align capabilities, buyer pain points, competitive advantages and growth priorities
- Assess the existing team and structure and, with the autonomy granted by the CEO, shape it to deliver against the plan
Skills
- 15+ years of progressive B2B marketing experience, including significant leadership in manufacturing planning, scheduling or execution software
- Proven success as a CMO, SVP or VP of Marketing, or senior revenue marketing leader in a purpose-built manufacturing software company, with breadth across execution, scheduling and planning rather than a single segment
- Track record of building brand and demand in complex, considered-sale B2B, ideally within private-equity-backed or acquisition-built environments undergoing scale or turnaround
- Deep expertise in demand generation, channel strategy, and MQL and pipeline creation that produces Sales-accepted leads and measurable revenue growth
- Fluency in modern, AI-era marketing: answer-engine and LLM optimisation, analyst and influencer relations, earned media, and the structuring of content so it surfaces in agent-driven search
- Strong command of marketing operations, attribution, CRM, marketing automation, lead scoring, segmentation, intent data, campaign analytics and funnel governance, used to drive decisions rather than vanity metrics
- Strong understanding of manufacturing software economics: ARR, bookings, pipeline coverage, CAC, LTV, churn, expansion revenue, conversion and win rates, sales-cycle velocity and marketing ROI
- Excellent leadership, communication, executive presence, stakeholder management and cross-functional collaboration skills, with credibility from the plant floor to the boardroom
- Bachelor's degree in a business or technology-related field
Benefits
- Competitive base salary, performance bonus and meaningful equity participation.
- Generous PTO and flexible, remote-first working.
- Professional development and career growth pathways.
Company Overview