Note: The job is a remote job and is open to candidates in USA. Yanmar Compact Equipment North America Inc. (CENA) designs and manufactures compact equipment for various markets. The Business Development Product Specialist provides product expertise and supports the sales organization and dealer network to enhance customer experience and increase market share.
Responsibilities
- Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks
- Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages
- Assist technical services and support in delivering high quality technical assistance to dealers
- Partner with our dealers to drive customer engagement and strengthen market presence within the assigned territory
- Support dealers in developing strategies to increase market share and improve customer experience
- Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in the sales process
- Act as a liaison between product development, quality assurance, and sales teams to ensure alignment of product capabilities with customer needs
- Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution
- Gather market feedback and communicate insights to internal teams for continuous improvement
- Assist and support internal and external customers with technical troubleshooting and diagnostics
- Support YCENA’s go-to-market strategies and encourage dealer participation in all initiatives
- Maintain regular communication with the Business Development Director and Business Development Manager regarding territory performance, dealer activities, and customer trends
- Regularly report insight on training effectiveness, product adoption, and competitive positioning
- Collaborate with all necessary departments regarding current dealer needs
Skills
- Technical or engineering degree in a mechanical, hydraulic, electrical or motive power field
- Five (5+) years of service experience in the construction equipment or off-road equipment industry, compact construction equipment is strongly preferred
- Three (3+) years of technical experience supporting dealers, customers, and end users
- Strong diagnostic background in and extensive familiarity with diesel engines, hydraulic and electrical systems, CANbus, and telematics
- Experience working with small, medium, and large dealer networks, supporting dealer service operations and field technicians
- Demonstrated technical field experience
- Self-motivated and good with time management
- Presentations skills – create and present territory analysis to management leadership, dealers, and customers
- Communication – excellent verbal, written and e-communication skills
- Strong organizational skills
- Initiative – Start and maintain projects with little supervision
- Proficient with Microsoft Office Suite including Outlook, Excel, PowerPoint, Word as well as familiarity in use of a CRM
- Problem-solving and collaboration
- Ability to apply business concepts and tools to tactical and strategic initiatives, working closely with dealer organizations
- Strong proficiency in the use of service tools, diagnostic software, and technical and troubleshooting practices including root cause analysis
- Proficient in reading and interpreting technical writings including service manuals, product improvement letters, and schematics and diagnostic procedures
- Ability to travel as much as 70% of the time, mostly within the assigned territory to work with dealers and customers, sometimes with short notice or on weekends
Benefits
- Comprehensive benefits package including Medical, Dental, Vision, Basic Life & AD&D, Voluntary Term Life, Short & Long Term Disability, EAP, HSA, Medical & Dependent Care FSA, Accident Insurance, Critical Illness, and Hospital Indemnity
- Paid Time Off
- Paid Holidays
- 401(K) plan with a company match of up to 4%
- Potential for discretionary bonus compensation up to 15% of base earnings
Company Overview