Programmatic Activation & Ad Ops Analyst

Job title: Programmatic Activation & Ad Ops Analyst in Glendale, CA at The Walt Disney Company
Company: The Walt Disney Company
Job description: Job Posting Title: Programmatic Activation & Ad Ops AnalystReq ID: 10121643Job Description:At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.“We make magic.” That’s our motto at Disney Experiences (DX). And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!DX’s in-house trading desk is looking for an Ad Ops & Programmatic Activation Analyst. In this hybrid role, you will support the Disneyland Resorts programmatic practice at large—from trafficking to campaign planning, activation and management.You Will:

• Provide technical ad support for display, streaming (video + CTV), audio, and DOOH campaigns
• Traffic creative in ad servers (Google Campaign Manager, Flashtalking) and Demand Side Platforms (Google DV30, Verizon, Amazon, The Trade Desk)
• Perform quality assurance and troubleshoot campaign or creative issues (ie. Display and Streaming content, 3P tags)
• Maintain ad tagging structure for proper targeting and tracking across all platform
• Generate HTML test tags to troubleshoot and check functionality
• Prepare tactical plans and budget recommendations for assigned campaigns

• Manage programmatic buys to support branding and direct response across DSPs
• Activate and optimize dedicated campaigns and manage relationships with platform support teams and stakeholders
• Design tests to evaluate DSP platforms and varying campaign strategies
• Prepare insights for partner-facing campaign performance reports
• Participate in cross-team projects and support new procedures

You Have:

• 3+ years of hands-on-keyboard Ad Operations and/or Programmatic Trading experience
• Online trafficking experience and working knowledge of the Programmatic and real-time bidding space
• Experience with Brand Safety Partners (e.g. DoubleVerify, IAS, MOAT)
• Understanding of campaign management tools such as Prisma
• Exceptional troubleshooting, time management, and organizational skills
• Ability to manage multiple projects under tight deadlines
• Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers

Required Education:Bachelor's Degree or equivalent experience. Any Marketing, Programming, or Computer Science degree or background is a plus.#LI-VT1#DXMedia#DXMarketing The hiring range for this position in Glendale, CA, is $76,900.00-$105,700.00 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job Posting Segment: MarketingJob Posting Primary Business: Customer EngagementPrimary Job Posting Category: Digital Media / Social MediaEmployment Type: Full timePrimary City, State, Region, Postal Code: Glendale, CA, USAAlternate City, State, Region, Postal Code:Date Posted: 2025-05-16
Expected salary: $76900 - 105700 per year
Location: Glendale, CA
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