The Paid Media Specialist is responsible for the day-to-day execution, optimization, and performance management of paid media campaigns across Google, Meta, and LinkedIn.
Requirements
- Supports the setup and execution of paid media campaigns across major digital advertising platforms, following established processes and direction from senior team members.
- Assists with launching and monitoring campaigns to support lead generation, brand awareness, and engagement goals.
- Tracks daily budget spend and pacing, escalating issues or variances to senior team members as needed.
- Helps with basic optimization tasks, such as updating targeting settings, adjusting bids, rotating creative assets, and maintaining keyword or placement lists.
- Monitors standard campaign performance metrics to identify basic trends or issues and report findings to the team.
- Prepares and updates routine performance reports and dashboards using predefined templates.
- Coordinates with internal partners to ensure campaign assets and messaging are provided on time and align with campaign requirements.
- Learns paid media platform features, policies, and best practices through training, documentation, and hands ‐on experience.
- Ensures assigned tasks follow brand guidelines, platform policies, and data privacy standards, under guidance from senior staff.
Benefits
- Medical
- Dental
- Vision
- Life
- Disability
- Healthcare FSA
- Dependent Care FSA
- Limited Healthcare FSA
- FSAs for Transportation and Parking & HSAs
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