Overview:
We own an e-commerce business selling highly giftable custom portrait/caricature products across multiple Shopify stores. We’re transitioning away from an agency model and need a hands-on, performance-obsessed contractor to own paid media execution across:
-Meta (FB/IG)
-Google Ads (Search/Shopping/PMAX/YouTube as relevant)
-Microsoft Ads (Bing)
-New growth channels: TikTok Ads + Snapchat Ads (test-and-learn)
What success looks like (first 30–60 days):
-Improve efficiency (CPA/CAC down, ROAS/MER up)
-Launch a structured testing roadmap (creative, audiences, offers, landing pages)
-Stand up TikTok/Snap tests with clear hypotheses + kill/scale rules
Responsibilities:
-Strategy + Execution (you do the work):
-Own day-to-day management of Meta, Google, and Microsoft Ads across multiple brands
-Campaign builds, restructuring, keyword/search query hygiene, budget pacing
-Creative testing plan + feedback loop to our creative team (what to make next + why)
-Launch and manage TikTok/Snap tests (audiences, creatives, landing pages, measurement)
Measurement + Tracking:
-Ensure clean conversion tracking (Pixel/CAPI, GA4, GTM where needed)
-Diagnose attribution issues and use blended metrics appropriately
-Weekly performance reporting with insights + next actions
Optimization:
-Improve account structure, reduce wasted spend, scale winners
-Manage product feeds for Shopping/PMAX (basic troubleshooting + coordination)
-Use experiments, incrementality mindset, and disciplined spend controls
Requirements (please only apply if you can cover these):
-Proven experience managing Meta + Google Ads for Shopify e-commerce
-Comfortable with Microsoft Ads (Bing) and expanding to TikTok/Snap
-Strong understanding of: CAC/CPA, ROAS, MER, LTV assumptions, AOV, funnel conversion rates
-Tracking fluency: Meta Pixel + CAPI basics, GA4, UTM discipline (you don’t need to be a developer, but you must know what “right” looks like)
-Clear communicator who can be direct, fast, and data-driven
Nice to have:
-Experience with custom products / print-on-demand / giftable seasonal spikes
-Experience managing multiple brands/ad accounts without chaos
-Strong creative testing frameworks (angles, hooks, iterations)
Engagement & Budget:
-Contract: Ongoing (month-to-month)
-Hours: ~10–20 hrs/week to start (will increase during peak periods)
What you’ll get access to:
-Existing ad accounts (Meta, Google, Microsoft), Shopify, GA4
-Historical campaign data + what did/didn’t work
To apply, include (required)
-A short overview of your e-commerce results (2–4 bullets)
-Which platforms you personally manage hands-on (Meta/Google/Bing/TikTok/Snap)
-1–2 examples of accounts you improved (what you changed + outcome)
-Your approach to creative testing (how you structure tests + decision rules)
-Your availability + preferred contract structure (hourly vs retainer)
Bonus: Add a Loom walkthrough of how you’d audit a struggling Meta/Google account (3–7 minutes).
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