Onsite Media Associate | DERMSTORE in New York City, NY

Job title: Onsite Media Associate | DERMSTORE in New York City, NY at The Hut Group
Company: The Hut Group
Job description: About THGWe are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.With us, you'll go further, faster. What are you waiting for?Life at THG Beauty: We're home to market-leading websites like Lookfantastic, Dermstore & Cult Beauty - all of which are loved and trusted by millions of fans worldwide. We are also proud to have a portfolio of premium brands including the likes of Biossance, Perricone MD, ESPA, Ameliorate and Christophe Robin. We partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team!Why be an Onsite Media Associate at THG - Dermstore?The Onsite Media Associate within Dermstore's Retail Media structure is responsible for securing, allocating and optimizing brand investment across Dermstore's owned inventory (Web + App). This includes managing the performance of onsite programmatic inventory (e.g. sponsored products ads, display banners and transaction moment), retention marketing activities and our first party insights proposition.Reports To: Senior Commercial Marketing Manager, dotted line VP Ecommerce.As an Onsite Media Associate, you'll:Media planning:

• Working closely and collaboratively with internal Buying, Trade & Marketing teams to respond strategically to brand briefs for retail media plans
• Identifying appropriate target audiences using internal & external insight
• Developing brand media plans with appropriate measures of success identified
• Preparing & presenting post campaign reporting to relevant stakeholders

Onsite programmatic activations specialist:

• Activation & optimization of sponsored banners, sponsored product ads and transaction moment ads (Criteo & Dynamic Yield)
• Working collaboratively with the central Digital Activation & trade/UX stakeholders to review inventory innovation opportunities alongside organic inventory performance
• AB testing new inventory to determine optimum on site media mix

Retention & Loyalty Programs specialist:

• Lead onsite efforts to engage repeat customers through personalized offers
• Partner with the retention team to test and optimize various retention tactics such as cart abandonment emails & loyalty rewards
• Implement product recommendations and personalized content to enhance user experience and increase repeat purchases

Website Analytics & Reporting:

• Use tools such as Google Analytics, Hotjar, Criteo, ROKT or similar to measure onsite traffic and behavior, providing insights for optimization
• Track KPIs including bounce rates, cart abandonment, conversion rates, and customer engagement metrics
• Brand level campaign reporting to demonstrate ROI of investments
• Provide insights on customer level data to demonstrate the ROI of Dermstore's first party data
• Management of our insights proposition and the externalization of this product
• Operate brand-facing, building authentic relationships with Dermstore's key brand partners to develop/pitch data-driven on-site digital plans to drive brand growth
• Securing incremental digital investment with new brand partners, through effective forecasting, pitching and communication
• Continuous suggestion of optimizations for campaigns to agreed ROI targets
• Supporting the team in delivering best-in-class mid & post-campaign reporting to demonstrate uplifts generated and showcase investments' ROI
• Working with our in-house design team to deliver best in class assets for our brand partners, aligned to Dermstore guidelines
• Reporting performance vs target and driving strategy for continued growth of the function
• Budget management - continuous review of partners' available budgets and plans in place to maximize
• Continuous learning and development in understanding the Retail Media environment, remaining specialist to deliver innovative media strategy for brand partners

What skills & experience do I need for this role?

• Strong understanding of onsite advertising, especially Criteo (or equivalent)
• Expertise in eCommerce platforms and product page optimization
• Experience with website analytics tools and A/B testing methodologies
• Comfortable and effective communication experience with both internal and external stakeholders

What's in it for me?

• Salary: $67,500 - $72,500
• Hybrid work schedule: 3 days in-office; 2 day WFH
• Office Location: New York City (Financial District)
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Expected salary: $67500 - 72500 per year
Location: New York City, NY
Job date: Fri, 18 Apr 2025 05:34:42 GMT
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