NMI is seeking a Marketing Cloud Intelligence (Datorama) Administrator to assist in the ongoing configuration of Salesforce Marketing Cloud Intelligence (e.g. developing comprehensive reporting and new data tables from BigQuery). This individual will collaborate closely with the marketing and data teams to develop the necessary datasets, visual reports, and training needed to provide actionable dashboards, streamline reporting, and ensure a seamless integration with other existing systems that support NMI's data-driven marketing strategy.
Key Responsibilities:
Salesforce Marketing Cloud Intelligence (Datorama) Implementation:
- Collaborate with marketing operations to set up and configure Salesforce Marketing Cloud Intelligence (Datorama) for NMI, ensuring alignment with marketing objectives.
- Integrate and harmonize marketing data from various platforms (email, social, paid ads, etc.) into Datorama for unified reporting.
- Customize the platform to meet NMI’s specific marketing needs, ensuring that data flows smoothly for tracking campaign performance.
Reporting and Analytics Development:
- Develop and implement custom dashboards, reports, AI Insights, and visualizations using Marketing Cloud Intelligence (MCI) to monitor key marketing performance metrics such as campaign ROI, customer acquisition, engagement, and conversion rates.
- Develop automated reporting solutions and integrating data from diverse sources such as email marketing, social media, digital advertising, and CRM systems.
- Automate reporting processes to enable NMI’s marketing team to access real-time insights and make informed decisions.
- Work closely with NMI’s marketing team to refine data collection and reporting methods, ensuring alignment and delivery of strategic goals.
Data Integration and Management:
- Ensure seamless integration of Salesforce Marketing Cloud Intelligence with NMI’s existing platforms, including CRM systems (Salesforce), advertising platforms, product platforms, and analytics tools.
- Ensure high data quality and consistency, addressing any issues related to data integrity or discrepancies in reporting.
- Ensure high data quality and consistency, addressing any issues related to data integrity or discrepancies in reporting.
Collaboration and Support:
- Collaborate with NMI’s marketing, sales, and data teams to understand reporting needs and develop tailored reporting dashboards.
- Provide training and support to NMI’s marketing team on how to effectively use the Datorama platform for their reporting and analytical needs.
- Act as a technical resource to troubleshoot data, reporting, and integration issues.
- Proactively initiate and scope analytical projects with minimal guidance; work across multiple teams to understand business requirements and ensure dashboards and analysis fit evolving needs.
- Provide ongoing recommendations for data-driven strategies to improve marketing performance and reporting efficiency.
- Producing deliverables within a diverse, fast paced environment, collaborate effectively across teams and juggle multiple projects and initiatives simultaneously
Required Qualifications:
- 2+ years experience with Visual Business Intelligence tools
- 2+ years experience with Marketing Cloud Intelligence / Datorama
- Problem solvers with a positive “can do” attitude and passionate about business information systems
- Ability to research Marketing Cloud processes, diagnose issues, and solve for automation and scalability
- Strong background in marketing analytics, business intelligence, and reporting.
- Proficiency with data integration tools, ETL processes, and SQL.
- Experience working with Salesforce, Google Analytics, and other marketing technology platforms
- Experience with report building in Power BI, Looker, Tableau, or equivalent
- Excellent communication skills and ability to work with cross-functional teams
- Ability to work independently and manage deliverables within defined timeframes
Preferred Qualifications:
- Salesforce Marketing Cloud and Datorama certifications
- Experience working with marketing teams in a B2B environment
- Experience in optimizing data strategies for digital marketing campaigns
- Bachelors in Information Systems, Computer Science or equivalent work experience
- Certification with Salesforce Marketing Cloud
Benefits:
- Annual salary dependent on experience
- Annual bonus scheme (dependant on company + individual performance)
- A remote first culture!
- Flex PTO
- Health, Dental and Vision Insurance
- 13 Paid Holidays
- Company volunteer days
Do you feel like you have a slightly out of the ordinary career path or history? We are open to all walks of life and very willing to hear your story. Please don’t feel like this should be a barrier to securing a great career at NMI! We appreciate success can come in all shapes and sizes. Fill in the ‘Additional Info’ box on our application to tell us more about your path.
What we do!
NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. You've probably used NMI in the last 24 hours without even realizing it. We’re the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We’re creative problem solvers who help visionaries smash through boundaries and think beyond what’s possible so they can think about what’s next. But we’re not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. We’re all about enabling more payments in more ways and more places.
Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks.
Attention job applicants: Please note that in compliance with the data protection regulations within your jurisdiction, any personal information submitted with your job application may be collected and used by NMI for the purpose of recruitment and employment-related activities. By submitting your application, you acknowledge and provide explicit consent to the processing of your personal information as described in our privacy policy found on our website. For more information on how we process your information, please read our privacy policy here: https://www.nmi.com/legal/privacy-policy/
Salary range, depending on experience:$60,000—$75,000 USDOriginally posted on Himalayas
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