Lead Analyst, Consumer Insights

Job Description: • Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs) • Analyze contractor behavior, buying patterns, and unmet needs across electrical categories • Develop actionable insights on product usage, installation pain points, and productivity drivers • Build segmentation models (contractor type, application, channel, jobsite needs) • Partner with Product Management and Engineering to embed customer insights into NPI pipeline • Translate insights into product requirements, feature prioritization, and value propositions • Identify whitespace opportunities for new products and adjacent category expansion • Analyze competitor products, channel strategies, and share shifts • Convert complex data into clear, concise insights and recommendations. • Establish best practices for insights methodologies and data integrity Requirements: • Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field • 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets. • Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction • Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field • 12-14 Years Experience Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics • Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies • Pragmatic Institute Certification • Certified Market Research Analyst (CMRA) • Insights Association coursework/certifications • Tableau or Power BI certification • Product Management certification Benefits: • 401k with Matching • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) • Paid Time Off & Paid Holidays • Long & Short-Term Disability • Supplemental Insurance Plans • Employee Assistance Program • Employee Referral Program • Tuition Reimbursement Programs • Advancement & Professional Growth opportunities • Parental Leave & More