Role Overview
The Head of Product Marketing will lead the strategy positioning, and end-to-end narrative for SearchStax’s Site Search product and broader discovery optimization platform. This role is responsible for developing a deep understanding of the market, customer pain points, buying personas, and competitive landscape; and translating that understanding into clear positioning, compelling messaging, and go-to-market plans that drive pipeline, market leadership, and revenue growth.
What You Will Do
Define and own the positioning and messaging for the Site Search product and umbrella narrative, based on customer insights and competitive research. Develop and maintain a clear point of view on our buyers: who they are, what they care about, how they make decisions, and where we win and lose.
Why It Might Be a Fit
We're looking for someone who's equally comfortable developing a positioning strategy and rolling up their sleeves to execute. You'll shape how SearchStax communicates business value across the full customer journey- from first touch and category positioning through AI capabilities, features, and ROi outcomes – and bring that strategy to life through customer facing messaging, sales enablement, and campaigns in close partnership with the broader cross-functional GTM team.
Requirements
- 7-10+ years of product marketing experience, including at least 2 years focused specifically on B2B SaaS products
- Experience developing and implementing high impact market and product positioning and messaging
- Strong understanding of B2B SaaS go-to-market motions
- Demonstrated ability to conduct and synthesize customer research, win/loss analysis, and competitive intelligence
- Experience building sales enablement programs in partnership with sales leadership
- Ability to influence cross-functional stakeholders, including product, sales, and executive leadership
- Excellent written and verbal communication
- Prior experience managing others
Benefits
- Competitive Compensation & Stock Options
- 401k Match
- Healthcare Benefits
- Paid Time Off
- Exciting Growth Opportunities
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