Role Overview
We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels..
Key Responsibilities
Marketing Strategy & Execution
Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.
Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.
Oversee and optimize the marketing budget
Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.
Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets
Build and manage a high-impact marketing organization fostering innovation and collaboration
Continuously improve the performance and productivity of the marketing team.
Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)
SEO & Web Leadership
Build and execute an SEO strategy to grow organic traffic, and dominate relevant search results.
Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning .
Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices
Own web analytics and reporting, using data to drive continuous optimization
Manage the external website developer to improve website performance and changes.
Content & Campaign Management
Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video
Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.
Manage writers/designers as needed
Webinar & Event Marketing
Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions
Create post-event campaigns to convert attendance into qualified leads
Support sales in conferences in Europe and North America.
Requirements
2-5 years in senior marketing roles in B2B SaaS
5-10 years of experience, ideally in short-term rental or travel tech
Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation
Strong understanding of webinar production and audience engagement tactics
Proven track record of leading and scaling marketing teams
Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar
Excellent project management and cross-functional collaboration skills
Native or near-native English proficiency
Originally posted on Himalayas
Apply Now