Role Overview
We're looking for a world-class Product Marketing leader to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.
What You Will Do
Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Translate complex products into value propositions and narratives that real humans understand, trust, and act on.
Why It Might Be a Fit
The right person here will define how Binance is understood by the next billion users. You'll be the sharpest synthesizer in the room, pulling signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape what we build and how we grow.
Requirements
- 8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams
- A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers
- Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click
- Working knowledge of crypto/Web3 or fintech
- Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS
- Exceptional creative judgment and taste
- Strong analytical chops
- Proven people leadership
- AI-native operator
- Comfort in ambiguity
- Fluent in English. Mandarin as a huge bonus
Benefits
- Remote work
- Competitive salary
- Equity
- Healthcare
- PTO
- Retirement
- Learning budget
- Parental leave
- Wellness
- Visa/relocation
- Bonus/commission
- Paid holidays
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