Company Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.
Job Description
We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.
The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute annual marketing strategies aligned with business objectives
Build integrated marketing plans with clear audience segmentation and positioning
Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
Lead go-to-market strategies for new launches and portfolio growth
Event Marketing Leadership
Manage the full marketing journey across:
Discovery & Planning: Market research, audience analysis, brand development, campaign planning
Launch: Brand rollout, website launch, speaker announcements, PR and media engagement
Growth: Delegate acquisition, digital advertising, CRM automation, email marketing, partnerships, social campaigns
Live Delivery: Onsite execution, media coverage, VIP engagement, real-time optimization
Post-Event: ROI analysis, lead nurturing, retention strategies, performance reporting
Commercial Responsibilities
Deliver attendee acquisition targets and support sponsorship sales
Maximize marketing ROI and manage budgets effectively
Identify new audience segments and revenue opportunities
Support market expansion across Saudi Arabia, the GCC, and internationally
Digital Marketing & Demand Generation
Performance marketing, paid search/social, LinkedIn campaigns
SEO/SEM, marketing automation, CRM strategy
Email marketing, website optimization, conversion rate optimization
Analytics, lead generation, retargeting, AI-enabled tools
Brand, Content & Communications
Develop event brands and ensure consistency across channels
Lead creative development, copywriting, and storytelling
Oversee video, photography, and multimedia content
Drive social media and thought leadership campaigns
Public Relations & Media
Develop regional PR strategies and manage media relationships
Manage external agencies and secure media partnerships
Coordinate press conferences and crisis communications
Government & Stakeholder Management
Build relationships with government ministries and public sector organizations
Secure endorsements and strategic partnerships
Align events with national priorities including Saudi Vision 2030
Support compliance and protocol requirements for VIPs
Leadership & Team Development
Lead and mentor high-performing marketing teams
Manage internal specialists, agencies, and freelancers
Foster cross-functional collaboration and set clear KPIs
Analytics & Performance Reporting
Track registration performance, ticket sales, marketing ROI, and conversion rates
Monitor lead generation, customer acquisition costs, and event profitability
Present strategic recommendations to senior leadership
Qualifications
Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
10+ years in integrated marketing with 5+ years in senior leadership
Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
Experience launching new event brands and managing multi-million-dollar budgets
Expertise in digital marketing, CRM, automation, and performance marketing
Strong commercial acumen and experience with government stakeholders
Relevant Event Experience:
B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses
Additional Information
Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position.
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.