Introduction to blithequark
blithequark is the enterprise leader in SaaS Management, empowering companies to discover, manage, and optimize their SaaS applications. By centralizing SaaS inventory, license, and renewal management, blithequark helps companies reduce costs and minimize financial and compliance risk. With its AI-powered platform, blithequark provides unmatched visibility into SaaS usage and spend, giving companies greater control over their SaaS portfolio. As a trusted partner to industry leaders, blithequark delivers the deepest insights, backed by more data than any other provider. Recently named a leader in the 2024 Gartner Magic Quadrant, blithequark is positioned Highest on Ability to Execute and Furthest for Completeness of Vision.
Job Overview
blithequark is seeking an exceptional and passionate Customer Marketing Lead to develop and execute our overall customer marketing strategies to support adoption, loyalty, advocacy, and expansion with our rapidly growing client base. Reporting to the Senior Director of Product Marketing, the Customer Marketing Lead will play a large part in leading client adoption, advocacy, and retention efforts. The right candidate can build strategic relationships with executives and practitioners and enjoys working in a fast-paced, collaborative, and innovative environment.
Key Responsibilities
- Partner with the blithequark Content Marketing team to drive client inclusions in blogs, videos, conferences, eBooks, PR, user conferences, and more.
- Develop and execute a client communication strategy: newsletters, emails, and in-app messaging.
- Source, develop, and showcase client stories that highlight product value and promote internally to ensure all employees are aware and up to speed.
- Support product launches that leverage our community for early adoption and feedback.
- Collaborate with product management to develop product and feature adoption strategies, tactics, and KPIs.
- Partner with the revenue marketing team to develop expansion campaigns that generate incremental revenue and educate our clients on new products and capabilities.
- Measure and drive program effectiveness with clear KPIs to track performance, determine business impact and ROI.
- Effectively identify, recruit, track, and enable client advocates and peer reviewers in a way that elevates their story and builds SaaS superheroes for blithequark.
- Own Customer Advisory Board and create structured feedback loops programs like webinars and peer-to-peer roundtables.
Requirements
To be successful in this role, you will need:
- 5+ years of experience in marketing with at least 2 years focused on customer marketing.
- Strong written communication and presentation skills.
- Ability to thrive in a fast-paced, high-growth environment with changing priorities.
- Well organized, self-driven and committed to detail and excellence with experience driving internal processes.
- Proven track record in building clear ROI for customer marketing and growth strategies.
- Experience with Salesforce, Pardot, 6sense (or other ABM tech), AppCues (or other in-app messaging technology), Webinar technology.
- Deep interest in and growing understanding of how to use AI tools to accelerate marketing initiatives.
Nice to Have
The following skills and experiences are nice to have:
- Experience with tracking and measuring user engagement and adoption.
- Experience using customer segmentation to tailor marketing efforts.
Skills and Competencies
The ideal candidate will possess:
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Experience with data analysis and interpretation.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to helping our employees grow and develop in their careers. As a Customer Marketing Lead, you will have the opportunity to:
- Develop and execute customer marketing strategies that drive business results.
- Collaborate with cross-functional teams to launch new products and features.
- Build and maintain relationships with key stakeholders, including executives and practitioners.
- Stay up-to-date with the latest trends and technologies in customer marketing and SaaS management.
Work Environment and Company Culture
blithequark is committed to fostering a diverse and inclusive workplace. We believe that a variety of perspectives not only fuels innovation, but also allows us to better serve our diverse customer base. Our company culture is built on the following values:
- Collaboration: We work together as a team to achieve our goals.
- Innovation: We encourage creativity and experimentation to drive growth and improvement.
- Customer-centricity: We put our customers at the center of everything we do.
- Continuous learning: We prioritize ongoing education and development to stay ahead of the curve.
Compensation, Perks, and Benefits
blithequark offers a competitive compensation package, including:
- Salary and bonus structure.
- Comprehensive benefits package, including health, dental, and vision insurance.
- 401(k) matching program.
- Paid time off and holidays.
- Opportunities for professional development and growth.
Conclusion
If you are a motivated and experienced customer marketing professional looking to join a fast-growing and innovative company, we encourage you to apply for the Customer Marketing Lead role at blithequark. With our commitment to diversity, inclusion, and continuous learning, we offer a unique and rewarding work environment that will help you grow and develop in your career. Apply now to join our team and help us drive adoption, loyalty, and advocacy for SaaS management solutions.
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