Company Description
About the Business Division:
This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.
Job Description
Overview
The remit is to develop business opportunities and potentials within a portfolio of named accounts (typically 4 to 6). There is significant existing business within these accounts, but the drive is for further growth by greater penetration in Europe and expanding to brands where M3 has limited engagement. One of the key functions of the Director of strategic accounts is to have the ability to develop meaningful and mutually beneficial relationships with key clients. M3 are able to offer and deliver fully integrated digital marketing solutions, and this role requires an ability to develop a strategically aligned proposal that can add best value. The promotional Digital Services include, but are not limited to, edetails, medical education, online closed loop marketing, hosted content digital advertising, analytics and outcomes. The role has significant support of a Programme management team who deliver existing programmes, and a Business Solutions team who provide detailed customer information as well as supporting the development of leads.
Main Duties and Responsibilities
Target: achieve/Exceed revenue and gross margin target
Giving clear direction to AM/AD to facilitate optimal management of account – weekly prioritisation of opportunities and agreement of clear action plans in consultation with the Project management function
Development and implementation of a strategic sales plan to meet account targets – where is the business going to come from and how?Account Plans: ensure account plans and account reviews for each customer are kept up to date
Relationships: establish and maintain excellent customer relationships through regular close contact, including face-to-face meetings, telephone and e-mail communication with the ultimate goal of reciprocity with key strategic clients
The ability to develop a strategic proposal to our clients with autonomy – to clearly understand the client’s needs and clearly define the objectives of the program and how this will be achieved. Non-transactional sell, does not present a shopping list
Retention and growth of existing business and acquisition of new business
Working with autonomy in an often ambiguous internal dynamic – the ability to work in ambiguity and internally network to devise a solution that works for our clients and is deliverable and cost effective
Overseeing delivery of successful programmes for your accounts to maximise repeat business and account growth
Management of sales activities within the market (Pharma and other healthcare sectors – medtech, OTC/X, private sector healthcare, publics sector and medical charities)
Business Understanding: manage a portfolio of customers, gaining an in-depth understanding of their business issues and how M3 can help address them
Financial reporting: maintain a detailed understanding of the financial status of your portfolio including revenue and billings status
CRM: manage an accurate personal sales pipeline within the company CRM system
Forecasting: provide weekly, monthly and quarterly forecasts to the business
SLA: work closely with account teams to ensure that the customer is receiving the highest level of service and excellent delivery of campaigns
Communications: actively discuss opportunities within the team to increase the services offered to your portfolio, increasing the revenue generated from it
Metrics: gather, monitor and analyse campaign performance data, providing detailed and useful information back to the customer
Cost Management: ensure individual campaigns are delivered within budget tolerances
Exhibitions: responsible for representing M3 as a delegate at relevant exhibitions, conferences etc.
Qualifications
Proven B2B sales/business development excellence within the pharma/healthcare market
Experience of selling strategically aligned digital solutions to pharma – to hunt, propose with dynamism and credibility and a timely close
Ability to network across all accounts to build and nurture lasting and fruitful relationships – C-suite or otherwise
Pre-existing network of contacts within pharma/healthcare market.
Additional Information
Employee Benefits:
25 days annual leave
Participation in a company bonus scheme linked to personal and company performance
Group Life Cover 4x salary
Pension 4%/4% employee/employer contributions
Vitality Health Insurance after probation
Staff discount scheme
Discounted gym membership
About M3 EU:
M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.
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