Director, Product Marketing - Digital Experience BU

Job title: Director, Product Marketing - Digital Experience BU in USA at Progress Software
Company: Progress Software
Job description: We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Director, Product Marketing for our Digital Experience Business Unit and help us do what we do best: propelling business forward. This will be a remote role working out of your home office in the United States but due to team location, we need candidates to be in EST or CST (with EST working hours).We are seeking a hands-on Director of Product Marketing for our Digital Experience (DX) Division. This role is ideal for a proactive leader with a knack for clear, effective communication and a deep understanding of enterprise software products in the digital realm.In this role, you will:

• Actively lead the Go-to-Market (GTM) strategy for our diverse DX product suite, including hands-on involvement in strategy formulation and laser focus on execution.
• Experience with diverse portfolio products covering a range of personas and different GTM strategies (sold via ecommerce driven or direct sales teams).
• Directly manage a dynamic team of Product Marketers, fostering a culture of engagement and precise, effective messaging.
• Oversee and participate in the development of marketing strategies and campaigns, ensuring they align with business objectives and market trends.
• Exceptional communication and messaging skills. Able to understand customer needs, pains and personas and effectively guide content strategy, website, and sales enablement to drive engagement and support increased win rates.
• Lead by example, actively engaging in day-to-day marketing activities and decision-making processes.
• Coordinate closely with teams across Product Management, Demand Generation, Sales and Field Marketing to ensure alignment and efficiency in product launch activities and providing direct, strategic input and ensuring seamless implementation of GTM plans.
• Establish and maintain influential relationships with industry analysts, ensuring our products are accurately and favorably represented.
• Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive, timely and adaptable approach.
• Creatively design and implement GTM themes and strategies, bringing a experiential approach to campaign development and execution.
• Personally review and approve major marketing campaigns and initiatives, ensuring alignment with the overall business strategy.
• Actively analyze market data and customer feedback to refine marketing strategies, ensuring a responsive and adaptable approach.
• Actively involve yourself in pricing and packaging decisions alongside Product Management, bringing a hands-on perspective to strategy development.
• Foster a culture of continuous improvement, encouraging the team to bring forward innovative ideas and solutions.
• Actively participate in industry events and conferences, representing the company and gathering insights for strategy development.
• Lead and contribute directly to cross-functional projects, emphasizing practical problem-solving and goal attainment.
• Manage the budget for the DX Product Marketing department with a detail-oriented approach.
• M&A: active participation in due diligence and integration efforts.

Your background:

• Bachelor’s Degree in Marketing or similar (MBA beneficial but not required).
• Expertise in leading Product Marketing teams within large-scale global enterprise software companies
• Experience in working closely with and understanding the functions of Demand Generation, Field Marketing, or Product Management and how to manage their dependencies on Product Marketing
• An outstanding communicator with a proven ability to develop and convey effective messaging.
• A pragmatic leader known for your ability to build, guide, and directly engage with high-performing teams.
• Innovative strategist with an excitement for market analysis and converting insights into effective market entry strategies.
• Possesses a progressive and developmental mindset.
• Analytically inclined, with a focus on data-driven decision-making, precision, and superior organizational skills.
• Exhibits seasoned professionalism, capable of maneuvering through complex corporate structures and effectively negotiating to benefit all parties, while maintaining robust professional relationships at every level of the organization.
• Proficient in fostering accountability and enhancing performance in a pivotal role within a multifaceted organizational structure.
• Culturally aware with substantial experience in managing geographically dispersed teams.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

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Expected salary:
Location: USA
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