Job title: Director of Sales & Marketing | The Ranch at Rock Creek (Executive Search) in Philipsburg, MT at Columbia Hospitality
Company: Columbia Hospitality
Job description: Director of Sales & Marketing | The Ranch at Rock Creek
(Columbia Hospitality Executive Search)
Position OverviewThe Director of Sales & Marketing is responsible for leading and executing the strategic marketing, branding, and sales initiatives for The Ranch at Rock Creek, a Forbes Five-Star luxury guest ranch. This role focuses on driving revenue growth through effective positioning, strategic partnerships, digital and traditional marketing campaigns, and relationship-based sales efforts targeting the luxury lifestyle markets. The director oversees the sales and marketing teams, manages key accounts and brand collaborations, and ensures alignment with The Ranch’s identity as a premier experiential travel destination.
Key Responsibilities
- Collaborate with ownership and senior leadership to develop and execute long-term strategies to maintain and enhance the property’s reputation and profitability.
- Cultivating relationships with travel partners, agencies, and media. Ensure collaboration with Ranch Partnerships and appropriate marketing and representation with key relationships (Forbes, Relais & Chateaux, Virtuoso and all OTAs)
- Participate, collaborate and contribute with property Executive leadership.
- Analyzing market trends, ROI, and performance metrics.
- Execute effective selling to the corporate and incentive markets locally, regionally, nationally and globally as defined by the group rooms’ budget.
- Lead, coach and train sales and marketing team members.
- Organize and execute sales and marketing strategies as defined in the Ranch’s Marketing Plan, using this plan as a road map for annual proactive strategies. This includes Public Relations, Social Media, Advertising, Promotion, FIT affiliations, GDS Core Marketing, Group/Incentive, and Travel Agency relationship.
- Active sales generation in travel and leisure guest segments.
- Represent The Ranch at key industry events, trade shows, and luxury travel forums globally.
- Maintain oversight of website content, SEO/SEM strategies, and analytics to optimize visibility and conversion.
- Physically come to property during key events as needed.
- Develop and organize the effective daily operations of the Sales department, ensuring an efficient structure that fosters a climate for selling that maximizes all potential sources for Ranch revenues.
- Define territories and/or markets for each member of the sales team with defined monthly/quarterly/annual sales goals and measurable incentives designed to exceed budgeted revenues.
- Produce an accurate 30-60-90 day forecast for review at the weekly revenue meeting. Prepare strategy and action items to address and remedy shoulder periods and shortcomings to budgeted targets. Develop and assign action items for production concerns for team members and/or market segments.
- Maintain professional, proper communication with producing Travel Agents (TA). Develop strategies to garner new TA business. Use the Ranch’s marketing affiliations and PR Firm to assist.
- Develop and maintain a professional, productive relationship with the PR Firm and marketing affiliations, ensuring frequent detailed communication and programming of content that allows our partners to generate leads, media and future business for the Ranch.
- Execute a national marketing campaign to drive all business lines to the Ranch.
- Establish, execute and direct the Ranch’s social media strategy, showing the marketplace an on-going, consistent message via defined social media outlets including, but not limited to Facebook, Twitter, Instagram, LinkedIn, Yelp, Trip Advisor, Pinterest, etc.
- Assist in the development and successful attainment of the Ranch’s annual operating budget.
- Any other duties as directed by leadership.
Qualifications
- Minimum of 7 years of Sales & Marketing leadership experience in experiential luxury hospitality, with experience in Forbes-rated or equivalent 5-star properties.
- Preference for LA or West Coast urban hub base or NY
- Proven track record of delivering and achieving revenue goals.
- Experience with OSEM/Opera Cloud
- Strong understanding of luxury guest expectations and the ability to maintain Forbes 5-Star service standards.
- Expertise in operations, budget management, and strategic planning.
- Exceptional interpersonal and communication skills, with the ability to inspire and lead a diverse team.
- Knowledge of experiential ranch or resort operations, including activities such as equestrian programs, outdoor adventures, and dining experiences, is highly desirable.
Compensation & Benefits
- Salary: $150k+ DOE
- Incentive Eligible
- Remote position with occasional travel
- Cell phone Reimbursement
- Medical/Vision/Dental/401k
- PTO accrual
This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Management may assign or reassign duties and responsibilities to this job at any time.
Disclaimer: The individual selected for the role of Director of Sales & Marketing will be employed by The Ranch at Rock Creek, and will have no affiliation with Columbia Hospitality, who is serving as a third-party agent leading the search through Columbia Executive Search.
Expected salary: $150000 per year
Location: Philipsburg, MT
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