About the Role
Most companies treat social as a distribution channel. We're treating it as the brand. Uscreen is building a narrative function from scratch. One team that owns how we show up on Instagram, YouTube, and LinkedIn, and shapes the stories that make video creators want to build with us. This is not a social media management job. You're a creative director and brand strategist who knows that social-native content is how brands win in 2026. You work closely with our Head of Design and Product Marketing. Your job is the story that lives across all of it.
You report directly to the VP of Marketing.
What You'll Do
- Own the brand narrative across Instagram, YouTube, and LinkedIn
- Define creative direction, content strategy, and publishing standards across all three platforms
- Partner with PMM and Product to shape how features, launches, and the creator economy story come to life on social
- Manage a roster of contractors across UGC, video editing, and social content
- Own creative briefs, production direction, and quality bar across people, projects, and timelines
- Build AI-native production workflows that help the team move faster and scale what works
- Ensure the best organic content flows into paid. Organic and paid should feel like one system.
- Make a key early hire. A Social Media Manager who executes across channels and performs on camera.
- Report on performance and connect content impact to business outcomes
You'll Likely Succeed If
- You've built a brand narrative function before, not just run social accounts
- You think in stories and formats, not just topics and posts
- You have strong creative direction instincts and can raise the bar without doing everything yourself
- You're deeply fluent in Instagram and YouTube as growth channels
- You're comfortable shaping positioning with PMM and Product, not just executing against it
- You've managed contractors and small creative teams and know how to get great work out of them
- You embrace modern creative tooling. You raise quality and output simultaneously. You thrive in fast-moving, high-stakes environments.
Why This Matters
In 2026, social-native content is how people discover brands. YouTube, Instagram, LinkedIn. These are where creators decide who to trust and who to build with.
Most companies underinvest here. We're building this function intentionally, with a dedicated design partner, direct PMM collaboration, and a clear seat at the leadership table. This is the role that defines what means in the market.
Originally posted on