Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group-- the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. We are currently hiring a Director of Marketing who will have total responsibility for operations, reporting and performance of the Jacuzzi Bath Remodel National Lead Program.
Essential Functions of Director of Marketing:
- Develop a high performing team with a positive, uplifting culture.
- Lead by example and develop a team that succeeds by embodying our company values
- Set and clarify requirements and expectations to team members
- Measure performance, provide feedback and hold team members accountable for their performance and the performance of their projects.
- Optimize all current lead sources, drive strong performance.
- Continually research and implement new ways to generate leads.
- Manage overall operations, technology infrastructure and data analytics for the National Lead Program.
- Establish and implement demand generation strategies and campaigns.
- Oversee content creation for all advertising and lead generation.
- Develop tracking to measure performance by vendor, campaign, sub campaign, advertisement and time period.
- Continually work for maximize conversion performance of landing pages.
- Collaborate with internal and external partners to maximize the value of the program
- Drive program to continued year over year growth while maintaining dealer marketing cost targets.
Requirements of Director of Marketing
- Bachelor’s degree in marketing, communications or related field preferred
- MUST have 10+ years of professional experience designing and executing lead generation marketing campaigns.
- Experience developing high performing teams.
- Experience managing a growing marketing team in a fast-paced environment.
- Digital Marketing team Leadership
- Proficiency in marketing automation and CRM software
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Willing to travel up to 20%
Benefits
- Positive work culture
- 401(k) with matching program
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
About the company
Jacuzzi Group is a leading global manufacturer of hot tubs, swim spas, baths, showers, saunas, and pool equipment. More than four thousand global employees work across a portfolio of brands, including Jacuzzi, Sundance Spas, Hydropool Swim Spas and Hot Tubs, Dimension One Spas, Dream Maker, Sun & Soul, Sunrise Spas, Vortex Spas, and more.
With manufacturing and warehouse operations in the United States, Canada, Mexico, Italy, the United Kingdom, France, Brazil, Chile, and Australia, we have more than 65 years of experience delivering innovative wellness products to consumers across our many brands. Our products are available globally, with our primary customers being specialty, big-box, and internet retailers, including The Home Depot, Ferguson, Costco, and Build.com. We also sell directly to consumers, builders, plumbers, and installation service providers through our network of thousands of independent authorized dealers.
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