Job Description:
• Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion.
• Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend.
• Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes.
• Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency.
• Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage.
• Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints.
• Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion.
• Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value.
• Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product.
• Build segmented, personalized communications that meet customers where they are and drive meaningful engagement.
• Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention.
• Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals.
• Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs.
• Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers.
• Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership.
• Model inclusive, empathetic leadership that enables your team to do the best work of their careers.
Requirements:
• 8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role.
• Proven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment.
• Deep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics.
• Strong command of growth experimentation, conversion rate optimization, and customer journey management.
• Experience managing significant marketing budgets and optimizing spend against revenue and pipeline targets.
• Proficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution.
• Exceptional analytical skills, able to move from data to insight to action with clarity and speed.
• Strong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones.
• Resilient, execution-oriented mindset with a bias for clarity, ownership, and impact.
• Commitment to inclusive leadership and building teams where diverse perspectives drive better results.
Benefits:
• Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere.
• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
• Mental health support: Access Plumm, our mental well-being service.
• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas.
• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.