Category: Marketing
Location:
Location:
We are looking for a Digital Media Director for our key client — an internationally recognized company operating in the physical gold and macroeconomic analysis space, with a rapidly growing global digital media ecosystem focused on financial markets, wealth preservation, and macro content.
The role is focused on scaling and leading a high-growth digital media operation across platforms including YouTube, Instagram, Substack, TikTok, and WhatsApp. The ideal candidate will combine strong editorial judgment, digital growth expertise, leadership skills, and understanding of financial/macroeconomic topics.
The candidate must be comfortable working on Asian time zones.
Your Duties:
- Lead the strategic growth of digital media platforms across YouTube, Instagram, TikTok, Substack, and WhatsApp
- Scale audience reach, engagement, and platform performance through content and distribution strategies
- Oversee editorial planning and narrative positioning within macroeconomics and financial markets topics
- Coordinate content production workflows and media operations
- Monitor analytics, KPIs, and growth metrics across all channels
- Lead and coordinate content, production, and research teamsConduct regular KPI and performance reviews
- Optimize platform-specific growth strategies and audience acquisition
- Identify and evaluate emerging media trends, platforms, and AI-powered content tools
- Maintain operational discipline and consistency across all media channels
Requirements
- Proven experience scaling digital media platforms and online audiences
- Strong understanding of YouTube, Instagram, TikTok, Substack, and digital content ecosystems
- Strong editorial instincts and storytelling/narrative positioning skills
- Understanding of financial markets, macroeconomics, or investment-related content
- Leadership experience managing or coordinating content/media teams
- Experience working in fast-paced, entrepreneurial environments
- Familiarity with AI-enabled media production and automation tools
- Strong analytical mindset with experience tracking KPIs and performance metrics
- Excellent English communication skills, both written and verbal
- Ability to work aligned with Asian time zones
- Strong organizational, coordination, and project management skills
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