Digital Marketing Specialist – WordPress (Remote)
Work From Home | Full-Time | Digital Marketing Experience Preferred
OutsourcedIn is partnering with an Australian-based business to hire an experienced Digital Marketing Specialist to support and grow its online presence. This role is responsible for managing WordPress websites, executing digital marketing strategies, and supporting client engagement through organic and paid channels.
The ideal candidate has strong WordPress and Excel skills, with hands-on experience in SEO, social media, CRM, and paid ads. This is a long-term, remote role suited to a proactive and highly organised digital marketing professional.
Key Responsibilities
Manage and update WordPress websites, including product uploads, landing pages, and blog content
Develop and implement organic SEO strategies to improve traffic and search rankings
Manage social media accounts, content scheduling, and audience engagement
Plan, launch, and manage paid ads, particularly on Meta (Facebook & Instagram)
Create digital marketing assets using tools such as Canva
Monitor website, campaign, and ad performance using analytics and provide improvement recommendations
Handle CRM management, including client follow-ups and lead tracking
Perform data management and reporting, with strong use of Excel
Support internal systems such as ERP / Ready Sell platforms
Handle basic customer service / VA tasks, including email support and online inquiries
Collaborate with internal teams to deliver digital marketing campaigns and initiatives
About You
Minimum 2 years experience in digital marketing
Strong hands-on WordPress experience, including product uploads
Solid digital marketing background using tools like Canva
Experience in organic SEO and managing Meta (Facebook & Instagram) paid ads
Excel proficiency is essential for data management, tracking, and reporting
Experience with CRM systems, client follow-ups, and lead management
Exposure to ERP / Ready Sell systems and internal platforms
Experience managing social media accounts
Background in basic customer service / VA tasks, including email support
Highly organised, proactive, and able to work independently in a remote setup
Why Join This Team
100% work-from-home role
Work closely with a supportive Australian client
Long-term, stable role with growth potential
Opportunity to shape and execute digital marketing strategies
Competitive package based on experience
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