About United Theranostics
United Theranostics is redefining precision medicine by bringing advanced molecular imaging and targeted radiopharmaceutical therapies to local communities. Our network of nuclear medicine facilities combines cutting-edge diagnostics with personalized cancer care. This is a unique opportunity to join a growing organization, shape the national brand, and lead digital marketing strategy from the ground up.
Position Overview
The Content Creator & Digital Marketing Lead is a department-of-one role that combines strategic vision with hands-on execution. The position develops and executes national content and digital marketing initiatives, translating complex scientific and clinical concepts into clear, compelling materials for physician and patient audiences. This role plays a key part in educating the market, elevating the brand as a national leader in precision oncology, and supporting aggressive national expansion.
It is a hybrid position with time spent between our Glen Burnie office and our brand-new, state-of-the-art clinic in Bethesda, working side-by-side with our Founding Physicians to bring the vision to life. Responsibilities include strategy, content creation, digital marketing, campaign execution, and alignment with organizational goals.
Responsibilities
• Develop and manage the annual marketing plan, budget, and performance metrics.
• Create and refine visual and written content, including videos, illustrations, presentations, and digital campaigns.
• Design and lead physician-focused marketing programs, including case studies, webinars, and toolkits.
• Drive patient-facing marketing with educational materials, treatment guides, and testimonials.
• Launch integrated campaigns for new clinic openings, coordinating PR, digital advertising, and outreach.
• Maintain consistent brand voice and visual style across all platforms and media.
• Collaborate with leadership and clinical teams to ensure content accuracy and compliance.
• Guide creative direction and manage external vendors to ensure quality and ROI.
• Monitor industry trends and competitor activity to inform content strategy.
• Track analytics, report KPIs, and optimize campaigns based on performance.
Qualifications
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred).
• Minimum five years of marketing or content creation experience; healthcare experience a plus.
• Proven ability to translate complex data or concepts into compelling narratives.
• Experience producing creative assets across multiple media formats.
• Strong digital marketing skills, including SEO, SEM, social media, and marketing automation.
• Experience with CMS and digital tools; managing a budget is preferred.
• Familiarity with regulatory and compliance requirements in healthcare marketing is preferred.
• Excellent project management and organizational skills.
• Data-driven mindset with the ability to measure and communicate ROI.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Based in Maryland and able to travel to clinic locations as needed.
Job Type: Full-time
Pay: $90,000.00 - $125,000.00 per year
Benefits:
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
Application Question(s):
• Are you based in Maryland and able to travel between Glen Burnie and Bethesda?
• Do you have experience creating and managing multi-channel content or digital marketing campaigns?
• Have you produced and polished content in multiple formats, such as videos, illustrations, presentations, or other digital media?
• What is your desired salary range?
Work Location: Hybrid remote in Chevy Chase, MD 20815
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Apply Now