Account Executive
Company Overview
Ekwa Marketing, where we focus on innovation with impactful solutions in healthcare digital marketing. We stand as the trusted partner for healthcare professionals, including doctors, dentists, plastic surgeons, and dermatologists, offering expertise in internet marketing, social media, mobile optimization, and local search engine optimization. What differentiates us from other companies is not only our technical expertise but also our dedication to our client's success. Every campaign we design is evidence of our commitment to delivering meaningful results.
By joining Ekwa, you become a part of a dynamic team reshaping how healthcare practitioners connect with their patients in the digital age. Here, you'll collaborate with professionals who are skilled in achieving genuine, transformative outcomes and leaving a lasting mark on our clients' success stories.
Roles and Responsibilities:
> Inbound Sales and Lead Management:
- Handle and close inbound leads efficiently, ensuring prospects move seamlessly through the sales funnel.
- Follow up on and nurture leads to maintain engagement and maximize conversion opportunities.
- Develop tailored follow-up strategies for long-term prospects and re-engage dormant leads.
> Collaboration with BDRs:
- Work closely with BDRs to refine and optimize scripts and outreach strategies.
- Mentor BDRs by providing regular feedback and guidance to enhance their effectiveness.
- Align with BDRs to ensure smooth lead handoffs and cohesive team performance.
> CRM Ownership:
- Maintain accurate and up-to-date records in the CRM (HubSpot experience is an asset).
- Regularly audit and clean CRM data to ensure accuracy and usability.
- Identify opportunities for CRM automation to streamline lead management and nurturing.
> Event Marketing Expert and Reporting:
- Participate on industry virtual events representing Ekwa as a Marketing Expert
- Collaborate with marketing on innovative event ideas to target new audiences.
- Report on events providing actionable insights for improvement and information for BDRs and the rest of the Sales Team.
> Sales Enablement and Content Creation:
- Contribute to competitive analysis and maintain battle cards to equip the sales team for success.
- Collaborate with the Director of Sales and Sales Team Marketing Coordinator to develop sales collateral, case studies, and content for outreach.
- Contribute to customer storytelling, gathering and sharing client success stories to strengthen pitches.
> Market Research and Strategy Development:
- Stay informed about industry trends, competitor moves, and new opportunities to adapt strategies.
- Identify emerging channels and propose creative ideas to expand reach and engagement.
- Work with the Director of Sales to align with marketing to explore and test new marketing channels.
- Be prepared to test some outreach/outbound techniques.
> Partner and Referral Program Management:
- Maintain relationships with partners as directed to secure new deals and identify collaboration opportunities.
- Assist in identifying and onboarding new partners to expand the company’s market reach.
- Assist in development and launch of a referral program to incentivize client and partner recommendations.
> Personal Branding and Industry Engagement:
- Establish a personal brand in the industry through thought leadership and participation in relevant discussions.
- Represent the company at events, webinars, and on professional platforms like LinkedIn.
> Team Collaboration and Internal Support:
- Host workshops or check-ins with team members to align goals and strategies.
- Share insights from customer feedback and market research with sales, marketing, and product teams.
- Work with the customer success/operations teams to ensure smooth client onboarding and a positive customer experience.
> Data and Performance Analysis:
- Consistently track own sales metrics to identify trends, opportunities, and areas for improvement.
- Provide weekly and monthly reports on pipeline progress, conversion rates, and personal performance.
- Benchmark performance against industry standards and implement adjustments as needed.
Additional Responsibilities:
- Assist with development of SOP, sales processes, and playbooks to improve team efficiency.
- Draft and customize proposals and quotes tailored to client needs.
- Contribute to the development of educational resources (e.g., white papers, webinars, blog posts).
- Assist with internal projects to support team-wide goals and priorities.
Skills and Experience
- A proactive and results-oriented sales professional with a passion for collaboration and innovation.
- Skilled at building relationships, analyzing data, and driving continuous improvement.
- Experienced in CRM systems (HubSpot experience is preferred) and sales automation tools.
- A strategic thinker with a knack for identifying new opportunities and crafting creative solutions.
- Excited to work in a fully remote environment and contribute to a growing team.
- 3+ years of sales experience, preferably in an inbound or consultative sales environment.
- Experience collaborating with marketing and customer success teams.
- Proven ability to work independently and manage multiple responsibilities effectively.
- Strong written and verbal communication skills with a keen eye for detail.
- Located in Western Canada.
- Able to work ½ Saturday per month.
Other Requirements:
- Work From Home: Fully remote, Western Canada (BC/Alberta preferred)
- Flexible work environment
- Wage Range: 60K - 70K (CAD) Base Depended on Experience, On Target Earnings $120+
To Learn More About Us
Click Here to Learn about our businesses: Ekwa Marketing Inc. Is a Canada-based company that provides services to doctors, dentists, plastic surgeons, dermatologists, and other healthcare professionals who dominate internet marketing, social media, mobile, and local search engine results to outclass their competition!
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